15 Fastest Growing Food Brands

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In this article, we are going to shed light on the 15 fastest growing food brands. Click to skip ahead and see the 5 fastest growing food brands.

Before we delve into this topic, it is tremendously important to understand the economic dynamics of 2020. 2020 has been the most challenging year for many of us as due to COVID-19 our lives changed completely. We had to face challenges that were precedential and adjust to the new normal. The pandemic posed a new set of challenges that required us to take quick and effective initiatives.

While the world entered into this uncharted territory, the global economy took one of the biggest hits and is still recovering and rebuilding. According to the IMF, since the Great Depression of the 1930s, this has been the steepest slowdown. While globally we have commenced building a resilient economy in the post-COVID-19 context, on an individual level many of us are yet to rebound from this setback.

Many companies and business have been able to adapt to this new normal in order to shift from surviving to the thriving phase, but on an individual level, many of us are still left vulnerable. The increasing number of unemployment has shaken and affected many individuals and exacerbated economic inequalities in societies. Moreover, while there has been a decrease in the prices of discretionary goods such as clothes and recreation, the costs of basic goods such as housing and healthcare, etc. rose significantly. All of these factors have brought a notable change in consumer behavior and mindset.

Given the consumers’ price sensitivity, value became one of the main factors in the purchasing decisions. Moreover, research showcase that consumers have started to do proactive health-minded buying as many prefer goods that support overall maintenance of health and wellness. Moreover, in this year many brands rose to popularity for instance Zoom (NASDAQ:ZM), Netflix (NASDAQ:NFLX) and Doordash (NYSE:DASH), etc. gained a significant amount of customers.

15 fastest growing food brands
15 fastest growing food brands

Pixabay / Public Domain

Similarly, a glance at brand growth in 2020 juxtaposed to 2019 indicates that products related to cleanliness have accelerated their consumer appeal and increased their brand awareness. In 2019, among the list of the ‘Fastest-Growing Brands’ by the Morning Consult, many belonged to the food and beverage industry. For instance, brands like Sargento Food Inc, FIJI Water, Chewy.com, Jersey Mike's Subs, KIND Snacks, Dole, and Impossible Foods were able to successfully have a lift in brand identification. Furthermore, the domination of the food industry can be determined by the fact that in this Morning Consult’s list, 11 out of 20 mentioned products were food brands and delivery services.