15 Countries with the Most IKEA Stores Worldwide in 2023

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In this article, we’ll discuss the 15 countries with the most IKEA store, if you want to skip the detailed analysis of the IKEA stores, their revenue, and recent investments, then go directly to the 5 Countries with the Most IKEA Stores Worldwide in 2023

IKEA's effective alignment of its operating and business models has driven remarkable growth since its inception as a single Swedish store in 1943. IKEA operates 460 stores in 62 markets across the world with FY22 retail sales reaching EUR 44.6 billion. The company's success stems from its ability to redefine the furniture market, catering to the demands of cost-conscious younger generation seeking quality home furnishings. This strategy has solidified IKEA's position as a staple in countries with most IKEA stores, offering accessible products and personalized services.

Demonstrating dedication to growth, IKEA is pursuing a significant omnichannel expansion strategy in the US. The company is committing over $2.2 billion in investments over the next three years, marking its most important investment in the country in four decades. 

"It’s also an indication of how important the U.S. market is for Ikea,”. We started here in the U.S. almost 40 years ago, and this is the biggest [investment] we’ve ever done.” 

The primary focus is on establishing nine "Plan & Order points," augmenting existing "planning studios" to cater to larger home projects like kitchen or bathroom remodels. The US remains a crucial market for IKEA, presenting vast growth opportunities and enabling American consumers to access cost-effective products and services seamlessly.

While IKEA enjoys a strong brand reputation, it faces intense competition from various companies like Wayfair Inc (NYSE:W), Amazon.com, Inc. (NASDAQ:AMZN), Tesco, American WoodMark, and Home Depot, among others. 

To remain competitive, IKEA focuses on continuous innovation, offering products that resonate with a broader customer base. The competition is fierce. For instance, Wayfair Inc (NYSE:W) is actively improving its mobile experience and leveraging its "In-Door" technology to recommend complementary products from multiple design styles and brands. 

Meanwhile, Amazon.com, Inc. (NASDAQ:AMZN), after entering the furniture market in 2017, has helped launch several unique private label furniture products for modern homes and is enticing customers with free shipping for Prime subscribers in selected markets. 

In 2019, Amazon.com, Inc. (NASDAQ:AMZN) controlled about 30 percent of the online furniture retailers' market share in the US, while Wayfair Inc (NYSE:W) accounted for approximately 29.7% percent. However, IKEA held a meager 2% share, ranking as the 11th largest online furniture retailer in the country. But jumping to 2020, post-pandemic, IKEA reported a 43% surge in its online sales of furnishing items worldwide.