Insider Monkey

The 15 Best Selling Products Online

Habib Ur Rehman
9 min read

In This Article:

In this article, we take a look at the 15 best-selling products online. For more such products, go to The 5 Best-Selling Products Online.

During the COVID-19 pandemic, online shopping increased by an astonishing 43% in the US, as brick-and-mortar stores closed and social distancing measures were implemented. While the world continues to grapple with the effects of the pandemic, online shopping is here to stay. 

E-commerce remains one of the most profitable businesses worldwide, and can be started on various marketplaces like Amazon, Alibaba and Walmart, as well as independently, through platforms like Shopify Inc. (NYSE:SHOP), which has powered 29% of online stores in the US as of 2021.

Whether you're eager to jump straight into the list of the 15 best-selling products online or interested in some fascinating industry insights about e-commerce and its famous product categories, we've got you covered! Let's first take a look at the backdrop.

What Motivates Consumers to Buy?

There are different types of consumers with different buying behaviors. They can generally be classified in four broad categories. These include complex buying behavior, dissoanance-reducing buying behavior, habitual buying behavior and variety-seeking buying behavior. Understanding different buying behaviors can help marketers target consumers who are most likely to buy their products. For instance, impulse buyers account for 60% of purchases on average, and buy products from the consumer-discretionary industries.

Additionally, a survey by McKinsey & Company found that since the start of the pandemic, 75% of US consumers have tried a new shopping behavior, and 60% have increased their online spending. Thus, we understand how people have become accustomed to the convenience of e-commerce, with home delivery being the most significant driver. Now that people are willing to buy online, how can one sell effectively?

Forbes highlights Top 3 trends to watch out for in 2023 to improve your product sales:

  • Efficient data labeling for machine learning is crucial for personalizing a customer's online shopping experience. Human-powered data labeling is one of the many ways companies can improve search results and train ranking algorithms.

  • Social commerce is growing rapidly, with sales expected to reach $2.9 trillion by 2026. To reach target audiences, brands must incorporate social media into their e-commerce strategies, including influencer marketing and platforms like TikTok.

  • Expanding Omni channel capabilities can improve product sales by providing a seamless experience to customers across all channels they use. This results in better customer retention rates and increased market share for companies.

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