15 Best Apple Watch Alternatives in 2024

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In this article, we will list the 15 best Apple Watch alternatives in 2024. If you want to sip our discussion about Apple's patent infringement, smartwatch market, and smartwatch ownership globally, go to the 7 Best Apple Watch Alternatives in 2024.

A patent infringement case is pushing Apple, Inc. (NASDAQ:APPL) to stop selling two of the most recent Apple Watch models, Series 9 and Ultra 2. The disputed component in these watches is the blood oxygen technology. The International Trade Center (ITC) ruled on October 2023 that Apple, Inc. (NASDAQ:APPL) has infringed patents for pulse oximetry tech by Masimo Corporation (NASDAQ:MASI), a medical device manufacturer. The tech giant is trying to come up with a solution, but it seems like it will be a while before that happens. Given this ban, it is worth looking at some of the best Apple Watch alternatives in 2024

The global smartwatch market is growing at a fast rate. It was valued at $33.5 billion in 2022 and is expected to reach $90.4 billion by 2032, growing at a compounding annual growth rate of 10.5% during this period. The convenience of glancing at the wrist to stay informed about messages, calls, and important updates without picking up the phone is one of the biggest reasons for its market growth. 

Another pivotal factor propelling the smartwatch market is health and fitness. These watches provide a holistic approach to health management. They offer features such as heart rate monitoring, sleep tracking, and workout guidance. However, smartwatches do not come cheap, and their cost is one of the greatest hindrances in the growth of the global market.  

There are many ways to segment the global smartwatch market, but one of the most common segregation is based on screen type. Currently, these watches are segmented into LCD and OLED according to the screen type, with OLED having a 91% share of the market.OLED has many advantages, which is why it is contributing to the overall growth of the market. Compared to LCD, it offers more vibrant colors and is more energy efficient.

Another way to segment smartwatches is based on the application. These segments include running, notification checking, swimming, and cycling. The running segment takes the lion's share of 36%. Brand-wise, Apple, Inc. (NASDAQ:APPL) is the largest player in the market with a 20% market share. Other major players include Fossil Group, Inc. (NASDAQ:FOSL) and Gramin Ltd (NYSE:GRMN).  

Fossil Group, Inc. (NASDAQ:FOSL) was founded in 1984 and went public in 1990. The company has been at the forefront of smartwatch technology, recently launching exclusive smartwatch capabilities like next-gen touchscreen technology and advancements in hybrid smartwatches. However, it is worth noting that Fossil Group, Inc. (NASDAQ:FOSL) recently announced quitting the smartwatches market.