In this article, we will take a look at the 15 best Ahrefs alternatives in 2024. If you want to skip our detailed analysis, you can go directly to 5 Best Ahrefs Alternatives in 2024.
Ahrefs vs Semrush: A Comparative Analysis
Ahrefs is a leading SEO tool. The company offers an all-in-one SEO toolset that helps business owners analyze their competitors, optimize their company website, conduct an audit on their website, identify common keywords customers are searching for, find new content ideas, and track their progress. Almost 64% of SEO professionals believe that Ahrefs data is more credible relative to its competitors and 67% of SEO professionals consider Ahrefs as their SEO metric of choice. The company also offers a wide range of search and educational materials. The pricing starts at $99 per month and goes up to $999 per month. You can also read our piece on the best marketing software for small businesses.
Ahrefs puts in consistent effort to set itself apart from competitors. On March 5, Ahrefs announced that Yep, the company's search engine, and the company itself will be able to support IndexNow. IndexNow is a tool that instantly pings search engines when website owners make changes to their content. Ahrefs is not only the first platform to submit data to IndexNow, but it is also one of the first SEO tools that will be receiving data from IndexNow. Such will enable Ahrefs to alert website owners with issues on their sites faster than ever. IndexNow will enable Ahrefs to become a real-time monitoring and alerting system.
Semrush Holdings, Inc. (NYSE:SEMR) is a direct competitor to Ahrefs. It is a SaaS platform that is primarily used for keyword research, competitive analysis, site audits, backlink tracking, and online visibility insights. The platform is used by more than 10 million users across 143 countries. Semrush Holdings, Inc. (NYSE:SEMR) was launched in 2008 with only two tools, however, as of today, the company offers 50 distinct tools to its audience. Using the free version of the app, individuals can only make 10 searches per day. Businesses must subscribe to enjoy the complete functionality of Semrush. The Pro plan is available for $129.95 per month, the Guru plan is available for $249.95 per month, and the Business plan is available for $499.95 per month.
Semrush Holdings, Inc.'s (NYSE:SEMR) unique offerings explain why it's one of the go-to SEO platforms among business owners. On February 21, Semrush Holdings, Inc. (NYSE:SEMR) launched updates to its platform. These updates are aimed at enhancing the visibility of businesses on prominent search engines. The updates include an AI-backed Review Management tool to enable businesses to view, record, and auto-reply to customer feedback across multiple review sites. The company also launched the latest Map Rank Tracker, its keyword-tracking tool. The tool allows companies to track almost 100 keywords their customers may be looking up on the internet. Companies can also track the keywords of their competitors.
Do Tech Giants Offer SEO Tools?
Big tech companies including Alphabet Inc. (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT) offer a range of SEO tools. The Google Keyword Planner by Alphabet Inc. (NASDAQ:GOOG) allows businesses to be more noticeable on the search engine by picking the right keywords. Google Search Analytics conducts a comprehensive analysis of customer behavior on the Internet. It identifies the queries drawing users to a company's website. It covers important insights like site impressions, clicks, and positions. Using the Google Search Console, companies can monitor and track their website performance. Users may also carry out elaborating tests to enhance their site's usability on mobile or other handheld devices. You can also take a look at the top alternatives to Adobe Creative Cloud in 2024.
Similarly, Microsoft Corporation (NASDAQ:MSFT) also offers a variety of SEO tools. The company offers a free IIS SEO toolkit to enhance a company's discoverability on search engines. It offers deep site analysis tools and sitemaps. The tool crawls a company's website and derives all the links, reviews the HTML for every webpage, and then generates a comprehensive SEO report. The tool also goes above and beyond by looking for any content violations.
Moreover, Microsoft Clarity is a free tool that deeply analyzes user behavior on a site. Microsoft Clarity provides heatmaps, ML insights, and session recordings. Clarity by Microsoft Corporation (NASDAQ:MSFT) and Google Analytics by Alphabet Inc. (NASDAQ:GOOG) come together to offer actionable insights and context on how users engage with a company's website. It helps distinguish between dead clicks and rage clicks, identifies popular pages, and tabulates total sessions.
To come up with the 15 best Ahrefs alternatives in 2024, we employed a consensus approach. We consulted more than 10 rankings on the internet to aggregate the best alternatives to Ahrefs. Of them, we picked items that appeared in 50% of our sources. We then ranked our items based on the average customer star rating and the total number of reviews across four sources including G2, Capterra, GetApp, and TrustPilot. It is to be noted that we only included software with total reviews of more than 500 and an average customer star rating of at least 4.0. Our list of the 15 best Ahrefs alternatives in 2024 is in ascending order of the average customer star rating as a primary metric, and the total number of reviews as a secondary metric.
15 Best Ahrefs Alternatives in 2024
15. Ubersuggest
Average Customer Star Rating: 4.27
Total Number of Reviews: 653
Ubersuggest is a free SEO tool, contributing to its ranking on our list of the best alternatives to Ahrefs in 2024. The tool analyzes websites for companies, picks up any SEO errors the company is making, and provides them with useful keyword opportunities.
14. Moz Pro
Average Customer Star Rating: 4.27
Total Number of Reviews: 1,169
Moz Pro is an all-in-one SEO toolkit. The platform helps companies optimize their content, boost traffic, and conduct rank tracking. It also helps brands drive conversions, analyze results, and develop strong SEO strategies. The company offers a 30-day free trial.
Similarweb Ltd. (NYSE:SMWB) is a data aggregation company founded in 2007. The company conducts elaborate behind-the-scenes site analytics and analyzes traffic, site visits, and site ranks by location. Similarweb Ltd. (NYSE:SMWB) is used by more than 10,000 customers across the globe.
12. SpyFu
Average Customer Star Rating: 4.33
Total Number of Reviews: 1,052
SpyFu was launched in 2005 and is based in Arizona, United States. It offers PPC competitor research, SEO competitor research, keyword search, and SEO keyword search. It identifies which keywords a company's competitors are using both organically and on AdWords. Users experience 30% cost savings by signing up for the annual plan.
11. Raven Tools
Average Customer Star Rating: 4.37
Total Number of Reviews: 960
Raven Tools ranks 11th on our list of the best alternatives to Ahrefs in 2024. The tool focuses on improving a company's SEO results and conducting site audits, backlink tracking, and rank tracking. The platform has an average customer star rating of 4.37.
10. BuzzSumo
Average Customer Star Rating: 4.38
Total Number of Reviews: 675
The elaborate SEO tool helps companies track mentions, come up with creative content ideas, and conduct keyword research. BuzzSumo offers a 30-day free trial and offers 20% cost savings on annual plans. The tool offers advanced outreach tools. Users can connect with more than 700,000 journalists from across the globe, and pitch them with ideas.
9. Semrush Holdings, Inc. (NYSE:SEMR)
Average Customer Star Rating: 4.50
Total Number of Reviews: 4,874
Semrush Holdings, Inc. (NYSE:SEMR) is one of the best alternatives to Ahrefs in 2024. Companies primarily use the SaaS platform for keyword research, competitive analysis, backlink tracking, site audits, and to derive visibility insights. Users can only conduct up to 10 searches per day for free. Businesses must upgrade to paid versions to enjoy the complete toolkit. The company offers different plans depending on the size of the business.
8. SEO PowerSuite
Average Customer Star Rating: 4.52
Total Number of Reviews: 1,141
The SEO PowerSuite is a fully automated SEO platform, contributing to its ranking as one of the best alternatives to Ahrefs in 2024. The all-in-one toolkit offers a range of features including SEO analysis, keyword researching, backlink checking, content editing, and PPC ads optimization. Users can download the software for free. To enjoy all the features, users may have to upgrade to a paid version.
7. Serpstat
Average Customer Star Rating: 4.65
Total Number of Reviews: 1,250
Serpstat is an SEO management platform that ranks seventh on our list of the best Ahrefs alternatives in 2024. The platform is home to powerful tools that conduct backlinks analysis, rank tracking, keyword research, and competitor analysis. Serpstat offers an individual plan, a team plan, and an agency plan. The pricing starts from $50 and goes up to $410 per month.
6. SE Ranking
Average Customer Star Rating: 4.65
Total Number of Reviews: 1,603
SE Ranking is a great alternative to Ahrefs. It was launched in 2013. The SEO platform provides companies with accurate SEO data, intuitive dashboards, and easy reporting. It conducts a complete analysis of websites. SE Ranking offers a 14-day free trial.
