14 Best Defensive ETFs To Buy For Plunging Markets

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In this article, we discuss 14 best defensive ETFs to buy. If you want to skip our discussion on the consumer defensive industry, head over to 5 Best Defensive ETFs To Buy For Plunging Markets

In January 2024, Goldman Sachs strategists classified small-caps and consumer staples stocks as potential areas of value in the current US stock market. The strategists observed that the market rally has gone beyond mega-cap stocks, and they suggested three trades that offer value in this highly-valued market. First are small caps, represented by the Russell 2000, which now trade below their 10-year average price-to-book ratio. The strategists expect a potential return of roughly 15% for the Russell 2000 in the next 12 months. Secondly, Goldman Sachs strategists favor stocks with weak pricing power, which could benefit from improving profit margins in a solid economic growth environment. Lastly, consumer staples shares are seen as offering attractive valuations, particularly as concerns about higher costs and new weight-loss drugs' impact on consumer behavior show signs of stabilizing. The investment firm added that “pessimism around the Consumer Staples earnings outlook has also shown signs of bottoming”. 

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Nik Modi, managing director and global co-head of consumer research at RBC Capital Markets, stated on BNN Bloomberg in January 2024 that it is challenging to generate profits in the consumer staple sector. However, he identified three companies with promising growth prospects in 2024 – Constellation Brands, Inc. (NYSE:STZ), Monster Beverage Corporation (NASDAQ:MNST), and Mondelez International, Inc. (NASDAQ:MDLZ). He commented

“There are bright spots … in this space and in an environment of underperformance, it really comes down to which companies have volume growth and which companies don’t, and that’s really what our top picks are oriented around.”

Consumer staples stocks faced challenges in 2023, but now with attractive valuations and the potential for rising profit margins and volumes in 2024, the sector may see better performance ahead, especially if defensive and dividend-paying stocks regain favor with investors, as per Fidelity Investments. Last year, the defensive sector lagged behind as investors leaned towards mega-cap growth companies. Many firms faced difficulties amid a tough consumer environment marked by inflation and market share erosion to generic alternatives. Some companies responded by increasing discounts and advertising, though this didn't always translate to sales growth.