14 Best Consumer Staples Stocks To Buy Now

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In this piece, we will take a look at the 14 best consumer staples stocks to buy now. If you want to skip our introduction to the consumer staples sector, then check out 5 Best Consumer Staples Stocks To Buy Now.

The stock market is made of thousands of stocks that belong to firms operating in different industries and sectors. Broadly speaking, companies can be segregated into two categories. One of these is the business to business segment, which caters to firms that sell their goods and services only to other firms or large entities. The second segment is the consumer facing segment, made of companies like Apple Inc. (NASDAQ:AAPL) which sell products and services to private individuals.

The second segment can further be divided into two categories depending on the nature of their products. Apple is a consumer discretionary firm, which means that its sales depend on the income and money that customers have at their disposal for non essential spending. After all, not buying an iPhone in 2023 is unlikely to cause anyone to lose weight due to a lack of nutrition. The second category within the second segment is consumer staples companies. These lie on the opposite end of the spectrum of discretionary firms as they are made up of companies whose products are essential for daily living. A great example of a consumer staples, or consumer defensive, firm is Walmart Inc. (NYSE:WMT), since buying groceries is necessary to live healthily.

Naturally, the difference between the business models of consumer defensive and consumer discretionary firms also tailors their shares to the economic and stock market environment. As was the case throughout 2022, when inflation is rising and purchasing power and disposable incomes are dropping, consumer discretionary stocks rapidly lose value on the stock market. However, when the economy is growing, the trend is reversed and these stocks are often among the first to appreciate as investor expectations about the future state of the economy are reflected in the share price. For some such stocks, check out 15 Undervalued Cyclical Stocks To Buy Now.

As you might have guessed, consumer staples stocks are the opposite. During a market and economic downturn, their shares do not lose as much as their discretionary peers since people continue to spend on essentials even if their income is dropping. Naturally, this 'defensive' aspect of the shares also means that their growth lags the discretionary stocks in an economic upswing since no one would really buy five tubes of toothpaste instead of one even if the economy is growing in the double digits.