13 Best Consumer Discretionary Stocks To Buy

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In this article, we discuss 13 best consumer discretionary stocks to buy. If you want to see more stocks in this selection, check out 5 Best Consumer Discretionary Stocks To Buy

If inflation persists or the US economy enters a recession, consumers may have to significantly reduce their spending on non-essential items, which would negatively impact the earnings of companies in the consumer discretionary sector, such as clothing retailers, luxury brands, and travel firms. However, if inflation eases and the Federal Reserve successfully manages a gentle economic slowdown, these stocks could potentially lead a rebound in the markets. The consumer discretionary sector has already been heavily discounted due to the prevailing pessimism, which could create attractive investment prospects.

The performance of different sectors in 2023 is expected to be heavily influenced by macroeconomic factors. Investors may react positively to a decrease in inflation and the end of the Fed's rate-hike cycle, but the opposite could prolong uncertainty. The supply and demand balance will also be significant, as frequent price promotions may have a detrimental impact on retailers' profit margins. Nevertheless, consumers with higher incomes, who have more savings and spend a lower proportion of their income on basic living expenses like utilities, may continue to have strong discretionary spending. Some of the best consumer discretionary stocks to buy include Booking Holdings Inc. (NASDAQ:BKNG), Starbucks Corporation (NASDAQ:SBUX), and McDonald's Corporation (NYSE:MCD). 

Despite reports of job cuts in the news, overall employment is still increasing. Although the number of people filing for unemployment benefits remains low, the effects of the layoffs will eventually become evident, resulting in a decline in total wages and salaries paid. Nevertheless, the impact of this downturn will be postponed due to past savings. In 2020 and 2021, the majority of the stimulus checks were saved, and higher-than-normal savings rates were also due to more generous unemployment insurance payouts and rising wage rates. Despite some uncertainty as the year progresses, the larger economic trends suggest a positive outlook for consumer spending in 2023. However, by 2024, consumers will have depleted their current earnings and savings, resulting in a significant decrease in discretionary spending. Businesses that sell to consumers should not prematurely reduce their inventory levels. Maintaining sufficient inventory is essential to capitalize on available sales opportunities.