12 Best Gig Economy Stocks To Buy

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In this article, we discuss the 12 best gig economy stocks to buy. To skip the detailed analysis of the gig economy market, go directly to the 5 Best Gig Economy Stocks To Buy.

Gig Economy: An Introduction

The gig economy refers to a labor market characterized by short-term, freelance, or independent contractor positions, where individuals are hired on a temporary or flexible basis to complete specific tasks or projects. Gig workers are independent contractors who typically find work through online platforms or apps that connect them with clients or customers who are looking for various kinds of services such as coding, writing, and graphic designing, among others.

The COVID-19 pandemic was one of the main growth catalysts for gig workers and the number of these independent contractors is rising rapidly. According to a report by MBO Partners, 45% of the US American workforce worked as independent contractors in 2023. Between 2020 and 2023, the number of independent workers grew by 89%. The report states that 40% of the gig workers said that they used online platforms to find work over the last 12 months and 47% are planning to use them over the next 12 months.

Gig Work Statistics

According to Business Research Insights, the global gig economy market was valued at $14.75 billion in 2021. It is expected to grow at a compound annual growth rate (CAGR) of 20% between 2023 and 2031, reaching $92.9 billion at the end of the forecasted period. A report by the gig economy company, Upwork Inc. (NASDAQ:UPWK), posted in October 2023, revealed that Gen Z and millennials are the top earners in the gig economy with 45% of the former and 44% of the latter group making at least $2,500 a month from the platform. Moreover, as of 2022, North American and Western European citizens have the highest average freelance rates at $44 and $31 per hour, respectively. It is followed by South America at $24 per hour and Central America, Asia, Africa, and Central and Eastern Europe are all tied at $22 per hour.

Gig Economy Stocks to Thrive Amidst Secular Shift

On February 16, MoffettNathanson’s senior research analyst, Michael Morton told CNBC that the last 12 months have been quite positive for the gig economy stocks. He said that initially, the industry was considered a weak domain by investors because it consumed $125 billion of investor capital between 2015 and 2022 while being focused on expanding market share rather than increasing profitability. However, over the last year, companies like Uber Technologies, Inc. (NYSE:UBER) and DoorDash, Inc. (NASDAQ:DASH) have experienced a “profitability explosion” due to their corporate decisions. Morton added that according to his firm, the total addressable market for the gig economy industry is around $4 trillion. He noted that grocery delivery is a trillion-dollar market that is “underpenetrated”, and there is a chance that Uber Technologies, Inc. (NYSE:UBER) and DoorDash, Inc. (NASDAQ:DASH) could also capture a noteworthy share of this market very soon.