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10 Most Profitable Franchises To Buy in 2023

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In this article, we take a look at the 10 most profitable franchises to buy in 2023. You can skip our detailed analysis of franchises and the current franchise industry prospects, and see the top 5 entries in this list by clicking the 5 Most Profitable Franchises To Buy in 2023.

When a business wants to increase its market share or geographical reach at a low cost, it may franchise its product and brand name. A franchise is a joint venture between a franchisor and a franchisee, with the franchisor being the original business that sells the right to use its name and idea, while the franchisee buys this right to sell the franchisor's goods or services under an existing business model and trademark. This practice is common in a variety of segments across the global economy and encompasses some of the most well-known companies in the world.

The franchise industry is skyrocketing and achieving incredible growth in terms of business, with the economic output of franchise establishments in the United States reaching about $790 billion in 2021. According to the International Franchise Association's (IFA) 2023 Economic Report, the overall number of franchise establishments is expected to increase by almost 15,000 units, or 1.9%, to 805,000 units which will in turn, add approximately 254,000 jobs in 2023. Growing at 3.0%, total franchise employment is forecasted to reach 8.7 million. Additionally, the report states that franchises’ GDP is anticipated to grow at a pace of 4.2% to $521.3 billion. Given these factors, it is anticipated that the growth in employment will be driven mostly by business services, personal services, and quick-service restaurants. In 2023, business services are projected to contribute a growth rate of 5.2% to the overall labor force, while personal services are expected to add 4.7%. As a consequence, some franchises tend to push ahead of their competitors as they exhibit growth that would place them as the fastest-growing franchises in the world.

On the other hand, qualified labor availability and workforce costs continue to pose the most significant challenge for nearly all franchised businesses. The latest labor survey conducted by IFA/FRANdata in 2023 reveals that 81% of franchised brands faced growth limitations attributed to labor-related issues, which is consistent with the challenges observed in 2022.

The franchise industry is dominated by fast food or quick-service restaurants. According to Polaris Market Research, the booming quick service restaurant (QSR) industry was valued at $173.72 billion in 2021 and is expected to grow at a CAGR of 4.9% during the forecast period. While 2022 was a challenging year for QSRs due to supply constraints, labor shortages, and high inflation rates, personal services and QSRs are expected to lead the growth in franchised units in 2023, expanding by 2.5% year-over-year despite a decline in consumer spending, due to the strong demand for food deliveries. Major players in the QSR industry, include big household names such as McDonald’s Corporation (NYSE:MCD), Burger King Worldwide Inc (NYSE:BKW), and The Wendy's Company (NASDAQ:WEN).