10 Fastest Growing Energy Drink Stocks in the US

In This Article:

In this piece, we will take a look at the ten fastest growing energy drink stocks in the U.S. If you want to skip our overview of the global energy drink industry and the latest trends, then you can take a look at 5 Fastest Growing Energy Drink Stocks in the US.

For decades humans have been discovering ways to enhance their performance. Whether its academia, business, sports, or medicine, the use of both natural and synthetic substances is common to alter the chemistry of the human body. Natural substances such as coffee power up global workforces to an extent that America's biggest coffee chain, Starbucks Corporation (NASDAQ:SBUX), is worth a whopping $105 billion on the stock market. Similarly, anabolic steroids are some of the most watched out substances when it comes to high performance sports such as basketball, weight lifting, or football.

However, while most coffee requires milk and steroids require a prescription, another commonly consumed drink by truckers and college students alike is an energy drink. Energy drinks come in a variety of flavors and variants, and they can be stocked well in advance to allow 'binge' drinking for the really ambitious. Some common substances found in energy drinks are caffeine and taurine, with the latter often being exclusive to energy drinks or other carbonated beverages instead of being also found in, say, coffee.

Over the years, the global energy drink industry has also grown from being limited to a few players to seeing greater focus from big players such as The Coca-Cola Company (NYSE:KO) and PepsiCo, Inc. (NYSE:PEP). With market capitalizations of $258 billion and $228 billion, they are among the biggest companies in the world that demonstrate that no matter how popular coffee is, at the end of the day a diversified business model can cater to tight consumer budgets during an economic contraction are still perceived to be worth more by both professional and retail investors.

Yet one of the most popular energy drink brands in the world, i.e. Red Bull, is private. Red Bull's advertisement campaigns have seen it associate its brand name with high risk activities such as the highest altitude parachute jump in the world and customized sports car racing, and when compared to its American counterpart Monster Beverage Corporation (NASDAQ:MNST), it can be safely assumed that Red Bull has a far greater brand reach.

Delving deeper into the current performance and environment of the energy drink industry, these companies tend to thrive the most when consumers have more money to spend. After all, while energy drinks are popular, they still are not essential daily use products such as toilet paper and toothpaste. However, they cannot be purely classified as cyclical either, especially since a lot of energy drink users consume them daily and might skip out on other purchases to keep up their consumption during tough economic times. As an example, consider research published in the BMC Public Health journal. It used data from 266 commercial bus drivers, a physically intensive job that can require hours of sustained concentration to safely operate a vehicle to show that 32% of the drivers drank seven to ten bottles of energy drinks a week - or more than one bottle a day. Additionally, three quarters believed that drinking energy drinks would improve their work performance, and the majority were unaware of any adverse health effects.