10 Best Sporting Goods Stocks To Buy Now

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In this article, we discuss 10 best sporting goods stocks to buy. If you want to skip our detailed discussion on the sporting goods industry, head directly to 5 Best Sporting Goods Stocks To Buy Now

According to The Business Research Company, the worldwide market for sports and athletic goods experienced notable growth, rising from $165.28 billion in 2022 to $179.1 billion in 2023, with a compound annual growth rate (CAGR) of 8.4%. Looking ahead, it is projected that this market will continue to expand, reaching $238.89 billion in 2027, with an estimated CAGR of 7.5%.

Following a strong performance in 2021, the sporting goods industry has faced several obstacles over the past year, including the risk of a global recession, war in Europe, persistent supply chain challenges, and a rapid increase in interest rates, all of which have contributed to an uncertain and unpredictable global landscape. The sporting goods industry has been relatively fortunate when compared to many other sectors, as it has experienced substantial growth over the last two years, matching or even surpassing pre-pandemic levels. Moving forward, McKinsey & Company sees reasons for optimism in the medium term, primarily due to a growing emphasis on health, fitness, and sports, which is expected to drive further opportunities for the industry. Despite the positive outlook for the medium term, the short-term prospects may present some constraints. Factors such as increasing costs, the possibility of a larger recession, and ongoing operational difficulties could create obstacles in early 2023. According to Colin Browne, interim president and CEO at Under Armour, Inc. (NYSE:UA): 

“I believe it will take some time for demand and supply to right themselves, especially as I suspect the economic conditions may well continue to worsen as we go into 2023, with impacts on consumer confidence.”

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As per McKinsey & Company’s Sporting Goods 2023 Report, unit sales during the first nine months of 2022 were 4%-8% below 2021 levels in the United States, and the impact on revenues was not offset by higher average selling prices. Athletic footwear and sportswear had a solid performance in 2021, with over 10% growth (CAGR) from 2019 to 2021. However, growth stalled in 2022 as economic pressures led to a decline in consumer demand. Despite these challenges, the outdoor category showed resilience by reporting 2022 revenues marginally higher than 2021, and 24% higher than pre-pandemic levels. This growth occurred even as units sold fell by 4.5% and average selling prices rose by 5%. Among the sub-categories, apparel and accessories experienced growth at 3% and 5%, respectively, while equipment and footwear declined by 4% and 3%. The boost in outdoor activities has been a positive factor for the outdoor categories, benefiting them over indoor-focused sports like swimming, which may have been impacted by facility closures due to rising electricity costs. In the US, outdoor activities primarily centered around "backyard" themes, providing support to categories such as camping equipment.