10 Best Department Store and Discount Retailer Stocks to Buy

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In this article, we will be taking a look at the 10 best department store and discount retailer stocks to buy. To see more of these stocks, you can go directly to see the 5 Best Department Store and Discount Retailer Stocks to Buy.

The current status of the economy, geopolitical tensions, supply chain disruptions, and several other factors have all been combined in the past few years to transform the way consumers approach retail stores and what they expect of them.

Transforming Consumer Demands

Four months into 2023, it is becoming clear that the post-pandemic consumer is now expecting nothing less than the best from their retail experience. In light of this, department and retail stores such as Macy's, Inc. (NYSE:M), The Home Depot, Inc. (NYSE:HD), and Walmart Inc. (NYSE:WMT) will have to ensure that they meet the rapidly changing expectations consumers hold of them. A Deloitte report on the outlook for the retail industry in 2023 published in February gives us a few examples of several of these new expectations. First, consumers now expect the best price for goods on sale in the most convenient way possible. Second, consumers seem to now expect a seamless shopping experience across different channels. Third, retail executives believe that price will outweigh brand or retailer loyalty in 2023.

To meet the first of these needs, retailers have begun offering services such as curbside pickup, same-day delivery, and payment plans to increase the convenience of shopping for consumers. However, this has resulted in an increase in customer acquisition and retention costs for retailers themselves. This is a trend that has been observed since before the pandemic though, since between 2013 and 2018, acquisition costs had already increased by over 60% for major retailers. Regarding the second expectation, most retail executives believe that while consumers will expect more seamless shopping experiences, they will also be more price-conscious and thus likely to shift sources as they shop. This reality is demonstrated by the fact that the middle class currently holds less wealth than the top 1% of affluent Americans and a millennial who is aged 40 today has about 20% less net worth than a boomer did at the same age. The difference in the buying power of consumers today compared to those in the past has thus become a major factor of importance for retailers.

The Young American Consumer

Despite the above developments, retailers still have a silver lining in the form of younger consumers. According to a McKinsey report published in April, young consumers today still have the urge to spend more on retail. According to a survey conducted by McKinsey, about 40% of the younger consumers surveyed stated that they intended to splurge in 2023. Millennials with higher incomes are spearheading this demographic, with 70% of these consumers stating that are willing to spend more on retail in 2023. However, the report also shows that this indulgence seems to be selective. About 40% of the respondents to the survey said their big spending would be limited to restaurants, while 37% stated it would go towards groceries. An additional 33% mentioned apparel as their go-to option for splurging in 2023. These trends highlight the opportunities and barriers that currently exist within the retail industry, and which should be taken note of by major retailers today.