Most investors suffered nothing but pain in 2022, as the NASDAQ and S&P 500 indexes fell into bear markets and some individual stocks dropped by 50% or more. But if you have a long-term mindset, this could spell opportunity, as the best companies with the brightest prospects will no doubt bounce back, perhaps as early as this year.

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While there’s no guarantee that the names on this list will lead the charge, each one has something about it to recommend. Consult with your financial advisor about which ones might be a good match for your risk tolerance and investment objectives. With that in mind, here are 10 potentially great companies to invest in this year.

Tesla (TSLA)

• Stock price as of Jan. 3, 2023: $105.96

Tesla is a stock that’s constantly in the news, thanks in large part to outspoken CEO Elon Musk. After rocketing up 700% in 2020, Tesla saw its worst year ever in 2022, dropping about 65%.

But new electric vehicle rebates in 2023, growing interest in solar technology and Musk talking about resigning as CEO of Twitter could help propel the stock in the new year.

Costco (COST)

• Stock price as of Jan. 3: $449.42

Costco isn’t a regular retailer. The company derives much of its revenue from its membership program, in which customers pay $60 to $120 just to shop at the store — and they renew at a more than 90% level.

In good times, the retailer benefits from consumers shopping confidently, and in tougher times, people seek out the store for its low prices. Although never immune to a pullback, with shares down 20% year to date (YTD) it may be a good long-term entry point.

PayPal Holdings (PYPL)

• Stock price as of Jan. 3: $74.18

PayPal is one of the leading payment processors in the world, but shares are down around 60% YTD. At this level, many investment houses, from Morgan Stanley to MoffettNathanson, are long-term believers. Although revenue has been trending down, the company beat earnings in its last report.

Meta Platforms (META)

• Stock price as of Jan. 3: $123.77

The company formerly known as Facebook has run into nothing but trouble in 2022, due in part to the dual collapse of the metaverse and the cryptocurrency markets. Shares have fallen around 64% YTD, but CEO Mark Zuckerberg is confident of a turnaround as the company trades at a meager 11x forward earnings estimates at these levels.

Amazon (AMZN)

• Stock price as of Jan. 3: $84.32

Amazon has long been a Wall Street darling, and it skyrocketed during the pandemic as the bulk of commerce moved online. But like many online-based retailers, 2022 has brought carnage to the stock, now off about 50% on the year.