1 Smart Artificial Intelligence Bet You Can Make Today

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A report by IDC, which follows the tech industry, estimates that worldwide spending on artificial intelligence (AI) could increase at an annual pace of 50% through 2021, hitting $57.6 billion in revenue at the end of the forecast period. Several companies are scrambling to integrate AI into their products and services to make sure they don't miss out on this opportunity.

For investors in the AI boom, Microsoft (NASDAQ: MSFT) is one such company to consider, thanks to its tangible progress in this space. Here's how AI is impacting Microsoft now, and what it means for the company's future.

A bot representing artificial intelligence.
A bot representing artificial intelligence.

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AI gives Microsoft a massive boost in the cloud

Microsoft has already started reaping the benefits of AI in areas such as cloud computing and productivity software and services. Its market share of the public cloud space has grown by leaps and bounds of late at the expense of rivals such as Amazon and Alphabet. KeyBanc Capital Markets, an investment bank that provides financial advisory services, estimates that Microsoft now holds 20% of the public cloud market -- a market currently worth $106 billion.

The company's latest quarterly report corroborates this estimate. Microsoft's commercial cloud revenue increased 56% year over year to $5.3 billion, translating into an annual revenue run rate of $21.2 billion. Even if Microsoft just holds on to this market share, its cloud business will take off rapidly, as the public cloud market's revenue could almost triple over the next five years to $314 billion.

But it won't be surprising if the software giant carves out a larger portion of the market thanks to the variety of AI services it offers through its platform. Last September, Microsoft announced that it is adding a host of new tools to the Azure cloud to help developers and data scientists to quickly develop AI services.

For example, developers can now use the company's Azure Machine Learning Studio to quickly convert raw data into the appropriate format for further processing. Other Azure services allow them to deploy AI models on a large scale to improve the productivity of developers and data scientists.

These new tools should help developers reduce deployment time. In fact, Microsoft is trying to democratize AI by simplifying model training with the help of a visual drag-and-drop studio that eliminates the need for coding, allowing users to quickly move from an idea to deployment. The addition of such tools has been a boon for Microsoft's Azure cloud service, which saw 98% year-over-year revenue growth last quarter.