1 Magnificent S&P 500 Dividend Stock Down 30%: 4 Reasons to Buy Public Storage in 2025 and Hold Forever

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Between 2020 and 2022, leading self-storage real estate investment trust (REIT) Public Storage (NYSE: PSA) saw its share price more than double thanks to a pandemic-aided boom. Since then, however, Public Storage's stock has dropped roughly 30% from its highs.

To be fair to Public Storage, nothing business-specific went wrong operationally. In fact, its sales have grown by 12% in total over the last two years. Yet, the REIT couldn't muster enough cash generation amid a weaker self-storage environment to match the impressive financial results it delivered to investors in 2021 and 2022, leaving the market dismayed.

This cyclicality in the public storage industry, combined with a slight market overreaction, leaves Public Storage trading at a price that makes it one of my favorite high-yield S&P 500 stocks today. Here are the four reasons I'll be adding to my position in the magnificent REIT in 2025.

4 Reasons to buy Public Storage in 2025

Powered by its famous bright-orange facilities and logo, Public Storage has grown to become the largest self-storage provider in the United States. To visualize just how powerful Public Storage's network of locations is, consider that half of the U.S. population lives within a "trade area" of one of its facilities.

However, while this leadership advantage and vast scale are impressive in their own right, these four additional items make the REIT a top-tier investment worth holding for decades.

1. Best-in-class REIT

Public Storage might just be one of the best REITs available on the market.

First, from a financial well-being perspective, Public Storage holds the highest Moody's and S&P Global credit ratings of any U.S. REIT. While this may elicit a yawn out of the market when compared to today's world of artificial intelligence and quantum computing, this rock-solid foundation is what powers the company's growth charge.

Since 2019, Public Storage has added 36% more square feet of storage space to its portfolio through $11.7 billion of investments in its facilities, thanks to its ability to secure funding at attractive rates.

Second, Public Storage was a first-mover in the self-storage industry as it quickly implemented a digital operating model. More than 2 million customers use the company's mobile app today. This transformation allows the company to offer digital access, a digital care team, live help, and kiosks (also with live help) at each location instead of dozens of employees.

This digital prowess keeps the company top-of-mind among younger, tech-savvy generations, giving it an advantage when acquiring new customers. For instance, Public Storage generates 75% of its new customers through its digital eRental program, whereas its REIT peers' average is only 30%.