The 1 Industry Not Thrilled With Canada's Decision to Legalize Marijuana

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In case you've missed it, big things are happening with the legal cannabis industry in North America.

Within the U.S., Republican-leaning Oklahoma became the 30th state to have legalized medical cannabis since 1996, with nine of those states also approving the use of cannabis by adults. Mind you, all of this is happening while marijuana remains a Schedule I drug at the federal level.

Meanwhile, to our north and south we've also seen the steady expansion of legal cannabis. Mexico wound up giving the green light to medical cannabis back in June 2017, while Canada did what no other industrialized country has ever done before: It legalized recreational marijuana. As of Oct. 17, according to Prime Minister Justin Trudeau, it'll be legal for adults to purchase cannabis.

Jars filled with dried cannabis lying on a counter.
Jars filled with dried cannabis lying on a counter.

Image source: Getty Images.

The legalization of marijuana in Canada is expected to be a serious moneymaker for the industry. Currently generating a few hundred million dollars in annual revenue from the sale of medical cannabis domestically, and via exports to foreign countries that've given the green light to medical pot, recreational marijuana could add up to $5 billion a year in sales. These big dollar signs are exactly why investors have pushed pot stocks through the roof.

Not everyone is happy with marijuana's proliferation in Canada

But not everyone is thrilled with Canada's decision to wave the green flag on marijuana. In particular, health insurance companies have been increasingly hesitant to cover medical marijuana for a variety of reasons, chief of which are rising costs.

According to a recent Reuters report, Canada's second-largest insurer, Sun Life Financial (NYSE: SLF), is one of those hesitant voices. Even though Canada legalized medical cannabis back in 2001, only now are insurers like Sun Life Financial slowly beginning to include it on covered plans. What Sun Life and other insurers have discovered is that medical cannabis can, in some instances, actually cost more than established pharmaceutical products.

An example cited by Reuters involves patients with spasticity related to multiple sclerosis. Established pharmaceutical drug Baclofen runs CA$28.82 for a 10-day supply, while a gram of Canadian medical cannabis, which covers only one day of treatment, costs about CA$8. Over a 10-day period, that's roughly triple the cost for insurers.

Another issue is that medical marijuana is being used to treat a widening variety of ailments, many of which haven't been verified as benefiting from cannabis use, according to insurers. Sun Life Financial covers only select indications, including pain associated with cancer, multiple sclerosis (MS) and spasticity arising from MS, and chemotherapy-induced nausea, to name a few. Insurers believe that if their narrow list of indications were broadened to include a larger patient pool, it could greatly increase their costs.