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1-800-Flowers.com (FLWS) and Uber (UBER) announced a new collaboration leveraging Uber Direct, Uber’s white-label delivery service, to help florists nationwide fulfill more orders. The announcement comes just ahead of Valentine’s Day-one of the busiest floral holidays of the year. Through this collaboration, the 1-800-Flowers.com network of local florists, BloomNet, can tap into Uber Direct’s delivery technology and network to enable faster, more flexible deliveries, and meet demand during peak holiday surges and year-round.
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