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Celebrations Wave

Celebrations Wave represents a comprehensive evolution of the Company that begins with transforming the customer journey into a sentiment-led experience, helping them nourish stronger and more meaningful relationships through expression and thoughtful sharing. Celebrations Wave is a multi-year strategic initiative that integrates the Company’s all-star family of brands and its Relationship Innovation and Work Smarter initiatives to form a hyper-personalized Celebrations ecosystem that helps customers better manage their relationships and inspires them to share more sentiments.

Celebrations Wave strives to advance the Company’s vision of becoming the premier relationship destination for heartfelt expressions, with a business model that aligns with future technological advancements and consumer purchasing preferences. This strategic plan seeks to increase revenues of both every day and holiday occasions, optimize operations, lower costs, and accelerate the pace of change, leading to higher Adjusted EBITDA and cash flows over time, positioning the Company for sustainable and profitable growth.

• Sentiment-Led Customer Journey: Developing a Celebrations ecosystem that makes regular connections with friends and family more fun and accessible. The customer journey is centered on helping customers easily express their sentiments, foster stronger relationships and inspire them to share more.

• Increase Frequency and Conversion: Provide engaging experiences that begin with complimentary and affordable greeting card options, which combined with notifications and reminders, encourage greater frequency of engagement. This strategy ensures the Company remains prominent in consumers' consideration when selecting an item to accompany their greeting card.

• Broaden Price Points: Broadening the range of price points, both lower and higher, to accommodate expressions suitable for various occasions and income levels. Employing a tiered sales approach beginning with complimentary and low-cost options.

• Increase Marketing Efficiency: Enhance marketing efficiency and effectiveness by emphasizing relationship-driven interactions, boosting engagement with existing customers through content, and using tools like reminders to help customers manage their relationships. By leveraging personalized, timely messages, the Company strives to foster stronger customer relationships, drive recurring behavior, and ultimately increase customer lifetime value.

• Leverage New Technologies: Integrate advanced technologies into its Celebrations ecosystem to deliver a more personalized and dynamic expressions experience for customers. By leveraging AI-driven recommendations, predictive analytics, and content, the Company will better understand customer preferences, enhance user satisfaction, and accelerate the rate of innovation, ensuring a faster adaptation to evolving market trends and customer demands.

• Strengthen Celebrations Passport Loyalty Program: By enhancing the loyalty program, the Company strives to increase customer engagement and boost long-term loyalty amongst its best customers.

Fiscal 2025 Third Quarter Highlights

• Total consolidated revenues decreased 12.6% to $331.5 million, as compared with the prior year period, due to a decline in consumer demand.

• Gross profit margin was 31.7%, which includes $4.6 million in customer rebates, replacement gift costs and inventory write-offs associated with the new order system implementation issues that continued during the holiday period. Excluding the $4.6 million impact, gross profit margin declined 350 basis points to 33.1%, as compared to the prior year, driven by a highly promotional sales environment and deleveraging on the sales decline.

• Operating expenses increased $131.8 million from the prior year period to $298.4 million, which includes a $138.2 million non-cash goodwill and intangible impairment charge related to the Company’s Consumer Floral and Gifts segment and its Personalization Mall trademark. Excluding the impact of this charge, systems implementation costs in the current period, and the impact of severance costs and the appreciation or depreciation of investments in the Company’s non-qualified compensation plan in both periods, adjusted operating expenses of $160.7 million were essentially flat compared with the prior year period.

• The Net loss for the quarter was ($178.2) million, or ($2.80) per diluted share, as compared with a net loss of ($16.9) million, or ($0.26) per diluted share in the prior year period.

• The Adjusted Net Loss¹ was ($44.9) million, or ($0.71) per diluted share, compared with an Adjusted Net Loss¹ of ($18.0) million, or ($0.28) per diluted share, in the prior year period.

• The Adjusted EBITDA¹ loss for the quarter was ($34.9) million, as compared with an Adjusted EBITDA¹ loss of ($5.7) million in the prior year period.

(1) Refer to "Definitions of Non-GAAP Financial Measures" and the tables attached at the end of this press release for reconciliation of non-GAAP results to applicable GAAP results.

Segment Results

The Company provides Fiscal 2025 third quarter financial results for its Gourmet Foods and Gift Baskets, Consumer Floral and Gifts, and BloomNet^® segments in the tables attached to this release and as follows:

• Gourmet Foods and Gift Baskets: Revenues for the quarter declined 18.2% to $107.1 million as compared with the prior year period. Gross profit margin was 18.1%, which includes $4.6 million in costs related to the new order system implementation costs. Excluding the $4.6 million impact, gross profit margin decreased 740 basis points to 22.5%, due to a highly promotional sales environment and the impact of reduced sales. Segment contribution margin¹, excluding systems implementation-related costs and severance costs, was a loss of ($22.3) million, as compared with a segment contribution margin¹ loss of ($7.6) million in the prior year period.

• Consumer Floral & Gifts: Revenues for the quarter declined 11.4% to $196.0 million as compared with the prior year period. Gross profit margin decreased 250 basis points to 36.8%, mainly due to the impact of lower sales and a promotional consumer environment. Segment contribution margin¹ excluding the impairment charge was $6.5 million, compared with a segment contribution margin¹ of $22.8 million in the prior year period.

• BloomNet: Revenues for the quarter increased 4.5% to $28.6 million compared with the prior year period. Gross profit margin increased 150 basis points to 46.9% due to lower florist rebates. Segment contribution margin¹ was $8.5 million, compared with $7.6 million in the prior year period.

Company Guidance

Given the rapidly evolving macroeconomic landscape and the uncertainties that continue to shape the near-term outlook, the Company has made the decision to withdraw its near-term guidance. This decision reflects the unpredictable external factors affecting the current macro environment and the management team’s focus on executing a transformational strategy that positions the Company for long-term success.

Credit Agreement Amendment

The Company also announced that it has amended its credit agreement. Additional information can be found in the Company’s Form 8-K that was filed with the SEC this afternoon, May 8, 2025.

Conference Call

The Company will conduct a conference call to discuss the above details and attached financial results today, May 8, 2025, at 4:30 p.m. (ET). The conference call will be webcast from the Investors section of the Company’s website at www.1800flowersinc.com. A recording of the call will be posted on the Investors section of the Company’s website within two hours of the call’s completion. A telephonic replay of the call can be accessed beginning at 7:00 p.m. (ET) today through May 15, 2025, at: (US) 1-877-344-7529; (Canada) 855-669-9658; (International) 1-412-317-0088; enter conference ID #: 4626916.

Definitions of non-GAAP Financial Measures:

We sometimes use financial measures derived from consolidated financial information, but not presented in our financial statements prepared in accordance with U.S. generally accepted accounting principles ("GAAP"). Certain of these are considered "non-GAAP financial measures" under the U.S. Securities and Exchange Commission rules. Non-GAAP financial measures referred to in this document are either labeled as "non-GAAP" or designated as such with a "1". See below for definitions and the reasons why we use these non-GAAP financial measures. Where applicable, see the Selected Financial Information below for reconciliations of these non-GAAP measures to their most directly comparable GAAP financial measures. Reconciliations for forward-looking figures would require unreasonable efforts at this time because of the uncertainty and variability of the nature and amount of certain components of various necessary GAAP components, including, for example, those related to compensation, tax items, amortization or others that may arise during the year, and the Company’s management believes such reconciliations would imply a degree of precision that would be confusing or misleading to investors. For the same reasons, the Company is unable to address the probable significance of the unavailable information. The lack of such reconciling information should be considered when assessing the impact of such disclosures.

EBITDA and Adjusted EBITDA:

We define EBITDA as net income (loss) before interest, taxes, depreciation, and amortization. Adjusted EBITDA is defined as EBITDA adjusted for the impact of stock-based compensation, Non-Qualified Deferred Compensation Plan ("NQDC") investment appreciation/depreciation, and for certain items affecting period-to-period comparability. See Selected Financial Information for details on how EBITDA and Adjusted EBITDA were calculated for each period presented. The Company presents EBITDA and Adjusted EBITDA because it considers such information meaningful supplemental measures of its performance and believes such information is frequently used by the investment community in the evaluation of similarly situated companies. The Company uses EBITDA and Adjusted EBITDA as factors to determine the total amount of incentive compensation available to be awarded to executive officers and other employees. The Company's credit agreement uses EBITDA and Adjusted EBITDA to determine its interest rate and to measure compliance with certain covenants. EBITDA and Adjusted EBITDA are also used by the Company to evaluate and price potential acquisition candidates. EBITDA and Adjusted EBITDA have limitations as analytical tools and should not be considered in isolation or as a substitute for analysis of the Company's results as reported under GAAP. Some of the limitations are: (a) EBITDA and Adjusted EBITDA do not reflect changes in, or cash requirements for, the Company's working capital needs; (b) EBITDA and Adjusted EBITDA do not reflect the interest expense, or the cash requirements necessary to service interest or principal payments, on the Company's debts; and (c) although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future and EBITDA does not reflect any cash requirements for such capital expenditures. EBITDA and Adjusted EBITDA should only be used on a supplemental basis combined with GAAP results when evaluating the Company's performance.

Segment Contribution Margin and Adjusted Segment Contribution Margin

We define Segment Contribution Margin as earnings before interest, taxes, depreciation, and amortization, before the allocation of corporate overhead expenses. Adjusted Segment Contribution Margin is defined as Segment Contribution Margin adjusted for certain items affecting period-to-period comparability. See Selected Financial Information for details on how Segment Contribution Margin and Adjusted Segment Contribution Margin were calculated for each period presented. When viewed together with our GAAP results, we believe Segment Contribution Margin and Adjusted Segment Contribution Margin provide management and users of the financial statements meaningful information about the performance of our business segments. Segment Contribution Margin and Adjusted Segment Contribution Margin are used in addition to and in conjunction with results presented in accordance with GAAP and should not be relied upon to the exclusion of GAAP financial measures. The material limitation associated with the use of Segment Contribution Margin and Adjusted Segment Contribution Margin is that they are an incomplete measure of profitability as they do not include all operating expenses or non-operating income and expenses. Management compensates for this limitation when using these measures by looking at other GAAP measures, such as Operating Income and Net Income.

Adjusted Net Income (Loss) and Adjusted or Comparable Net Income (Loss) Per Common Share:

We define Adjusted Net Income (Loss) and Adjusted or Comparable Net Income (Loss) Per Common Share as Net Income (Loss) and Net Income (Loss) Per Common Share adjusted for certain items affecting period-to-period comparability. See Selected Financial Information below for details on how Adjusted Net Income (Loss) Per Common Share and Adjusted or Comparable Net Income (Loss) Per Common Share were calculated for each period presented. We believe that Adjusted Net Income (Loss) and Adjusted or Comparable Net Income (Loss) Per Common Share are meaningful measures because they increase the comparability of period-to-period results. Since these are not measures of performance calculated in accordance with GAAP, they should not be considered in isolation of, or as a substitute for, GAAP Net Income (Loss) and Net Income (Loss) Per Common Share, as indicators of operating performance and they may not be comparable to similarly titled measures employed by other companies.

Free Cash Flow:

We define Free Cash Flow as net cash provided by operating activities less capital expenditures. The Company considers Free Cash Flow to be a liquidity measure that provides useful information to management and investors about the amount of cash generated by the business after the purchases of fixed assets, which can then be used to, among other things, invest in the Company’s business, make strategic acquisitions, strengthen the balance sheet, and repurchase stock or retire debt. Free Cash Flow is a liquidity measure that is frequently used by the investment community in the evaluation of similarly situated companies. Since Free Cash Flow is not a measure of performance calculated in accordance with GAAP, it should not be considered in isolation or as a substitute for analysis of the Company's results as reported under GAAP. A limitation of the utility of Free Cash Flow as a measure of financial performance is that it does not represent the total increase or decrease in the Company's cash balance for the period.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is a leading provider of thoughtful expressions designed to help inspire customers to share more, connect more, and build more and better relationships. The Company’s e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, CardIsle®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice®, Simply Chocolate® and Scharffen Berger®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge on eligible products across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal décor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice’s Table®, a lifestyle business offering fully digital livestreaming and on demand floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among America’s Most Trustworthy Companies by Newsweek for 2024. 1-800-FLOWERS.COM, Inc. was also recognized as one of America’s Most Admired Workplaces for 2025 by Newsweek and was named to the Fortune 1000 list in 2022. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com.

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Special Note Regarding Forward Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements represent the Company’s current expectations or beliefs concerning future events and can generally be identified using statements that include words such as "estimate," "expects," "project," "believe," "anticipate," "intend," "plan," "foresee," "forecast," "likely," "should," "will," "target" or similar words or phrases. These forward-looking statements are subject to risks, uncertainties, and other factors, many of which are outside of the Company’s control, which could cause actual results to differ materially from the results expressed or implied in the forward-looking statements, including, but not limited to, statements regarding the Company’s ability to achieve its guidance for the full Fiscal year; the Company’s ability to leverage its operating platform and reduce its operating expense ratio; its ability to successfully integrate acquired businesses and assets; its ability to successfully execute its strategic initiatives; its ability to cost effectively acquire and retain customers; the outcome of contingencies, including legal proceedings in the normal course of business; its ability to compete against existing and new competitors; its ability to manage expenses associated with sales and marketing and necessary general and administrative and technology investments; its ability to reduce promotional activities and achieve more efficient marketing programs; and general consumer sentiment and industry and economic conditions that may affect levels of discretionary customer purchases of the Company’s products. The Company undertakes no obligation to publicly update any of the forward-looking statements, whether because of new information, future events or otherwise, made in this release or in any of its SEC filings. Consequently, you should not consider any such list to be a complete set of all potential risks and uncertainties. For a more detailed description of these and other risk factors, refer to the Company’s SEC filings, including the Company’s Annual Reports on Form 10-K and its Quarterly Reports on Form 10-Q.

Note: The following tables are an integral part of this press release without which the information presented in this press release should be considered incomplete.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250508863619/en/

Contacts

Investor Contact:
Andy Milevoj
amilevoj@1800flowers.com

Media Contact:
Cherie Gallarello
press@1800flowers.com