With A 0.6% Return On Equity, Is China Chuanglian Education Financial Group Limited (HKG:2371) A Quality Stock?

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Many investors are still learning about the various metrics that can be useful when analysing a stock. This article is for those who would like to learn about Return On Equity (ROE). We’ll use ROE to examine China Chuanglian Education Financial Group Limited (HKG:2371), by way of a worked example.

Our data shows China Chuanglian Education Financial Group has a return on equity of 0.6% for the last year. That means that for every HK$1 worth of shareholders’ equity, it generated HK$0.0062 in profit.

View our latest analysis for China Chuanglian Education Financial Group

How Do I Calculate ROE?

The formula for return on equity is:

Return on Equity = Net Profit ÷ Shareholders’ Equity

Or for China Chuanglian Education Financial Group:

0.6% = 3.449 ÷ CN¥268m (Based on the trailing twelve months to June 2018.)

It’s easy to understand the ‘net profit’ part of that equation, but ‘shareholders’ equity’ requires further explanation. It is the capital paid in by shareholders, plus any retained earnings. You can calculate shareholders’ equity by subtracting the company’s total liabilities from its total assets.

What Does ROE Signify?

Return on Equity measures a company’s profitability against the profit it has kept for the business (plus any capital injections). The ‘return’ is the amount earned after tax over the last twelve months. The higher the ROE, the more profit the company is making. So, as a general rule, a high ROE is a good thing. Clearly, then, one can use ROE to compare different companies.

Does China Chuanglian Education Financial Group Have A Good ROE?

One simple way to determine if a company has a good return on equity is to compare it to the average for its industry. The limitation of this approach is that some companies are quite different from others, even within the same industry classification. If you look at the image below, you can see China Chuanglian Education Financial Group has a lower ROE than the average (13%) in the consumer services industry classification.

SEHK:2371 Last Perf November 22nd 18
SEHK:2371 Last Perf November 22nd 18

Unfortunately, that’s sub-optimal. We’d prefer see an ROE above the industry average, but it might not matter if the company is undervalued. Still, shareholders might want to check if insiders have been selling.

Why You Should Consider Debt When Looking At ROE

Companies usually need to invest money to grow their profits. That cash can come from issuing shares, retained earnings, or debt. In the case of the first and second options, the ROE will reflect this use of cash, for growth. In the latter case, the use of debt will improve the returns, but will not change the equity. In this manner the use of debt will boost ROE, even though the core economics of the business stay the same.