Meta’s Community Notes Won’t Apply to Paid Ads. Marketers Still Have Questions.
Facebook and Instagram owner Meta Platforms assured advertisers this week that its “Community Notes,” which will let users crowdsource annotations on posts that they believe are false or need context, won’t apply to paid ads when they arrive later this year, according to people with direct knowledge of the conversations. Advertisers have been waiting to learn how they will be affected since Meta Chief Executive Mark Zuckerberg said on Jan. 7 that he was ending the company’s fact-checking and introducing Community Notes in its place. Meta’s Community Notes will resemble those of social-media platform X, where volunteers propose and approve addendums to posts that they think need more information.