Stocks including Salesforce ServiceNow and Palantir Technologies saw strong returns last year as investors bought up shares of software companies with exposure to generative artificial intelligence. Deutsche Bank’s Brad Zelnick believes this trend will continue in the new year. “Our conversations with CIOs, industry constituents, and analysis of third-party data indicate the spending environment for software will improve in 2025 vs 2024,” Zelnick wrote in a research note Wednesday.