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Levi Strauss Stock Falls; CEO Says Tariff Price Hikes Will Be ‘Surgical’
Levi Strauss Stock Falls; CEO Says Tariff Price Hikes Will Be ‘Surgical’ · The Wall Street Journal

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Levi Strauss Chief Executive Michelle Gass said the jeans maker will be “surgical” with any price hikes, rather than make across-the-board changes in response to tariffs. The company has created a task force to look at tariff-mitigation strategies, including cost cutting, wringing concessions from suppliers and consumer price increases. "We believe the brand has pricing power," Gass said.