Middle-Income Consumers Feel Pinched. That’s Bad for Some of America’s Best Known Brands.
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Middle-class and lower-income Americans are in belt-tightening mode. McDonald’s reported its worst sales since the pandemic for established U.S. restaurants, after anxious middle- and low-income diners cut their spending. “People are just being more judicious,” McDonald’s Chief Executive Chris Kempczinski told investors Thursday.
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