Formula One’s TV Rights Are Up for Grabs, but Media Companies Aren’t Racing to Bid
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F1, which Liberty Media bought in 2017, has been shopping a rights package at around $150 million to $180 million a year beginning with the 2026 season, according to people familiar with the matter, though there isn’t an official asking price. U.S. viewership for live F1 races on ESPN roughly doubled since 2018, to 1.1 million a season in 2024, according to Nielsen data. ESPN walked away late last year from its exclusive negotiation window for a new package.
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