The Wall Street Journal

Marketers Say ‘There’s No Substitute’ for TikTok. Here’s What They’ll Try Anyway.

Marketers Say ‘There’s No Substitute’ for TikTok. Here’s What They’ll Try Anyway.·The Wall Street Journal

Megan Graham

Fri, Jan 17, 2025, 1:33 PM4 min read

Brands lay plans to bring their TikTok voice to vertical-video alternatives, ask followers to join their email lists and even look to TikTok U.K.

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