A Key Question for Ford: How Will Competitors Respond to Auto Tariffs?
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Ford Chief Executive Jim Farley said the company knows how auto tariffs will affect its costs, but doesn't know how competitors will respond to the levies. Referring to Stellantis and General Motors, Farley said: "Are they going to build 10 factories? Are they going to take pricing and pass it on to the customers this summer?" Farley said his automaker has seen double-digit sales increases since March and shrinking inventories at dealerships amid President Trump's tariffs.
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