Planet Fitness Is Keeping Its Resolutions
Planet Fitness Is Keeping Its Resolutions · The Wall Street Journal

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Already sagging Planet Fitness shares took a huge hit in September 2023 when the company abruptly fired Chief Executive Chris Rondeau, plumbing depths last seen in the panic-filled days after its gyms shut down in early 2020. Since then it has taken steps to placate the franchisees that form the backbone of its chain and ditched the $10-a-month price that had been its hallmark since 1998. The company’s preliminary release of some 2024 figures estimated that its systemwide same-club sales growth was a decent 5% last year.