Anheuser-Busch InBev (BUD) CEO Michel Doukeris sits down with Yahoo Finance Executive Editor Brian Sozzi to discuss the beverage company's push into non-alcoholic beer.

Doukeris says that it's offering flexibility to customers, which drove the company to offer zero-alcohol beers. Beer "is [a] social beverage," and the non-alcoholic offering makes it "very flexible," the CEO says at the Yahoo Finance Invest conference.

He explains that the technology the company uses to manufacture its non-alcoholic beers is "very similar to the standard format of beer," while keeping the same taste.

"You see people getting to drink non-alcoholic beer in occasions where beer would serve them very well, but before they were constrained by driving, or [it] being [a] weekday, or being lunch, after and before going back to work. And now, because you have non-alcohol available, people are just like choosing beer."

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This post was written by Naomi Buchanan.