Why ETFs are an 'attractive' way to play AI: Strategist

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When it comes to AI, most investors think of companies like Nvidia (NVDA) or Microsoft (MSFT). But what about those that don't want to bet on just one or two companies? ETF Think Tank Director of Research Cinthia Murphy says that many believe AI-focused ETFs are an "attractive" option for investors because "you get the diversification, you're not putting all your chips on one horse, you're kind of betting on the race in general." Murphy adds that ETFs can provide options for those who want invest in the broad AI theme or for those who are maybe looking for a more specific AI angle. Watch the video above to find out Murphy's best AI ETF plays.

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Video Transcript

- Investors are noticing the wide array of applications that AI tech can have. But choosing wisely amid the influx of stocks and funds, as well as a vast amount of movement in the space, can be challenging. So how do you fit it into your portfolio, should you so choose? As part of the ETF report brought to you by Invesco QQQ, let's bring in ETF Think Tank Director of Research Cinthia Murphy to discuss more.

So Cinthia, great to discuss this with you this morning. As you think about where you're seeing some investors take stock of where AI is going to have the most immediate applications and where some of those long-term opportunities are, how are you seeing people include this in their portfolio from an ETF perspective?

CINTHIA MURPHY: Hey. I'm excited to be here. This is a theme that started the year on all gears. It was super hot. It went into hype mode. And maybe to a lot of our surprises, it actually has stayed hot. And I think it's a space that investors are seeing as must-own. And for companies that are on any industry today, it's almost like AI now is just table stakes. You have to have an investment in it. You have to be developing your technology. You have to be doing things in a smarter way. So it's no longer, like, a cherry on top. It's just like, you have to have it as a building block.

So from an investment perspective, it's been a really interesting space to watch because there's so many ETFs out there. I mean, you start off with the concept of ETF to access the AI story if you're already concerned about how do you even know which companies are going to win in this space. Who is going to survive? Who's going to have the leading tech? Who is going to fall behind? Who's going to be acquired by who? So the concept of an ETF is attractive to a lot of people trying to access AI as a theme because you get that diversification. You're not putting all your chips in one horse. You're kind of betting on the race in general.