How Delta stands to capitalize on travel demands in 2024

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2024 may turn out to be a strong year for travel demand, potentially breaking pre-pandemic records. Airlines stand to capitalize, making them a viable option for investor portfolios.

Citi Managing Director and Equity Analyst Steve Trent joins Yahoo Finance's Julie Hyman for the latest edition of Good Buy or Goodbye where he provides insight into the investment outlook for the travel industry for 2024.

Trent states his "Good Buy" is Delta Air Lines (DAL). Its loyalty program is robust, with an already large customer pool, that makes up a sizable piece of Delta's revenue. Trent argues that Delta has one of the strongest brands against other airlines, citing success despite the lower travel demand during the pandemic. He continues saying Delta can best capitalize on changing consumer habits in travel with the advent of remote work and buying experiences.

Trent states his "Goodbye" stock is JetBlue (JBLU). He believes one of the top reasons to avoid this stock is due to its merger with Spirit Airlines (SAVE) which has "difficult" financials. Recently, the airline has been offering no-frills and discount options, which, according to Trent, "have done worse in the current environment than they used to." In addition, an unknown number of its aircrafts have issues with the geared turbofan engine which will take considerable time to fix.

Click here to watch more "Good Buy or Goodbye" or you can watch this full episode of Yahoo Finance Live here.

Video Transcript

JULIE HYMAN: It's a big, noisy universe of stocks out there. Welcome to Good Buy or Goodbye. Our goal, to help cut through that noise to navigate the best moves for your portfolio. Today we're scanning the skies on which airline is flying high and which is facing turbulence, prompting caution for investors.

I'm here with Steven Trent, Citi managing director and equity analyst. So let's get to your Goodbye first, and it is Delta Airlines. That's the stock that you like. So let's go through your investment case here, and it starts with the loyalty program, which are very valuable for many of the airlines but you think particularly so for Delta and we actually have a look at that co-branded and loyalty program revenue. Talk us through this.

STEVEN TRENT: Yeah, absolutely. And thank you for having me. I think that the loyalty program, when you look at Delta, they have a big, large membership of frequent flyers. And for a bank, they are a very attractive counterparty. So those frequent flyers happen to be relatively affluent versus other airlines. And the banks I think also see this as an opportunity to take that huge group of customers and cross-sell different kinds of products that they can also offer.