Good afternoon, and welcome to the ServiceNow third quarter 2024 earnings conference call. Please note that this call is being recorded at this time. (Operator Instructions)
I will now turn the call over to Darren Yip, Group Vice President, Investor Relations. Please go ahead, sir.
Good afternoon, and thank you for joining ServiceNow third quarter 2024 earnings conference call. Joining me are Bill McDermott, our Chairman and Chief Executive Officer; and Gina Mastantuono, our Chief Financial Officer. During today's call, we'll review our third quarter 2024 results and discuss our guidance for the fourth quarter and full year 2024.
Before we get started, we want to emphasize that the information discussed on this call, including our guidance, is based on information as of today, and contains forward-looking statements that involve risks, uncertainties and assumptions.
We undertake no duty or obligation to update such statements as a result of new information or future events. Please refer to today's earnings press release and our SEC filings including our most recent 10-Q and 2023 10-K for factors that may cause actual results to differ materially from our forward-looking statements.
We'd also like to point out that we present non-GAAP measures in addition to and not as a substitute for financial measures calculated in accordance with GAAP. Unless otherwise noted, all financial measures and related growth rates we discussed today are non-GAAP except for revenues remaining performance obligations or RPO current RPO and cash and investments.
To see the reconciliation between these non-GAAP and GAAP measures, please refer to today's earnings press release and investor presentation which are both posted on our website at investors.servicenow.com. A replay of today's call will also be posted on our website.
With that, I'll turn the call over to Bill.
Thank you very much, Darren. Good afternoon, everyone, I really appreciate you joining today. Because a lot to cover in this latest beat and raise report, I'll focus on five powerful tailwinds that underscore our strong confidence in ServiceNow is growth trajectory. First is elite level execution, with our Q3 results we have demonstrated once again ServiceNow's strong execution.
We outperformed all top line and profitability metrics. Subscription revenue growth was 22.5% at constant currency, 200 basis points above the high end of our guidance. CRPO was 23.5% at constant currency, 150 basis points above our guidance. Operating margin was over 31% more than 150 basis points above our guidance. We had 96 deals greater than 1 million and net new ACV.
We landed our second largest new logo deal ever, and our second customer crossed the 100 million mark in total ACV. Customer adoption of ServiceNow platform continues to move across the enterprise end to end. For CIOs and their tech teams ITSM and ITOM were each in at least 15 of our top 20 deals, with double digit deals over 1 million.
It's also worth noting that it asset management was in all of our top 20 deals, and Q3 was another strong performance for security and risk as they combined for 14 of the top 20 deals with 11 deals that were over 1 million.
As we see more opportunity to disrupt the front office, customer workflows had a great Q3 with 15 of the top 20 deals and 17 deals over 1 million. Employee workflows were in 13 of the top 20 with nine deals over 1 million and create a workflow is strong again and 17 of the top 20 with 13 deals over 1 million, here's the headline. Many companies have struggled to execute in what has been a complex macro environment ServiceNow has delivered consistently beyond the rule of 50. We are the benchmark for elite level execution.
The second tailwind behind ServiceNow success is our growing strategic relevance. Three years, we've been talking about the mess of the 20th century enterprise systems organizations around the world needed a platform to help them clean up that mess so they can modernize for the AI world. ServiceNow is that chosen strategic platform, and we integrate with all those other systems orchestrate the silos into modern workflows and create a consistent consumer grade user experience. It's important to understand the history here.
When public cloud solutions came online as the last secular shift in the enterprise, they created sprawling governance challenges. CIOs at the direction of their CEOs were asked to get things under control of cost, security, and integration, and ServiceNow played that role. Now the C-suite is looking to ServiceNow to prevent another mess with AI.
Leaders see the risk that every vendor's bots and agents will scatter like hornets fleeing the nest and they trust ServiceNow as the governance control tower which is a privileged position for our platform. This brings me to the third momentum driver ServiceNow has emerged as the AI platform for business transformation. The secular shift to AI is validated and is unfolding in real time. With now assist we have 44 customers spending more than $1 million in ACV including $6 million over $5 million and $2 million over $10 million.
And this continues to be our fastest growing product ever and an accelerant to our cross enterprise expansion. In Q3, we announced our biggest GenAI release to date Xanadu.
This included over 350 net new innovations delivered through 5 million-plus engineering hours. Xanadu has supercharged now assist with analytics generation, custom skills development, Microsoft co-pilot integration and more.
Xanadu expanded industry vertical AI powered automation, the telco, tech, public sector, banking insurance, and manufacturing we released now assist for security procurement and an integrated development solution for software engineers.
Xanadu showcased ServiceNow leadership with Agentic AI and until now, Agentic AI and the enterprise requires human prompts to initiate action. We're now deploying autonomous AI agents that work with people, not just for them. Using ServiceNow, single architecture platform and cross enterprise data ServiceNow AI agents can uniquely advance beyond prompt based activity to deep contextual comprehension.
This is like hiring an additional workforce to support people by doing the jobs they've never wanted to do in the first place. We intend to be the control point that governs the deployment of Agentic AI across the enterprise. As this AI innovation on ServiceNow contributes to what IDC says will be a nearly $20 trillion global impact by 2030. That means every $1 spent on AI solutions and services will generate nearly $5 in value to the global economy.
This is why IDC also forecasts businesses will spend more than $0.5 trillion on AI in 2027 alone. So when you combine a massive once in a generation technological shift with a platform that is engineered to lead the transformation ServiceNow's momentum is the result.
The fourth factor is our growing brand awareness and addressable market. When you consider the countless success stories, the world works with ServiceNow was a present identity for our brand. The defense logistics agency works with ServiceNow assist to digitally transform, following a highly successful citizen development project. Bangkok de Brazil works with ServiceNow to increase visibility and automation.
The Veterans Affairs IT office works with ServiceNow to ensure their mission critical systems perform with minimal disruptions to the Veterans, their families and the employees who serve them. Lloyds Banking Group works with ServiceNow to transform its people operations with AI powered solutions to improve its colleague experience.
After rolling out now assist globally, EY works with ServiceNow to automate a wide range of tasks to deliver faster resolutions for enhanced client service. The American Red Cross works with ServiceNow to automate risk management so they can concentrate on their life saving mission.
Mercedes Benz work to its ServiceNow to support their business transformation. It's no surprise our partnerships are expanding as well. Siemens in ServiceNow announced a new collaboration aimed at enhancing industrial cyber security, driving the integration of gen AI into shop floor operations. Bell Canada recently announced the acquisition of HGC technologies a ServiceNow partner to increase their leadership in the North American marketplace.
We announced an expanded strategic alliance with Zoom to integrate our gen AI technologies, and we're just getting started. In fact, today, we unveiled a series of powerful new growth initiatives. Our partnership with NVIDIA has been a game changer for enterprises embracing AI. We're taking that to the next level by co-creating a shared vision on Agentic AI together, NVIDIA and ServiceNow are developing out of the box use cases for AI agents on the now platform using NVIDIA NIM Agent Blueprints.
Customers simply turn on these capabilities and start reinventing workflows across the enterprise, the small single issue resolutions all the way to entire incident response workflows. You heard a knowledge that ServiceNow launched RaptorDB our new ultra fast database built for AI first enterprises which processes transactions 12 times faster analytics 27 times faster customers including Amadeus are already in the process of implementing RaptorDB to supercharge processing speeds across their global systems.
Our data ambition doesn't end there. We are expanding deeper with our new workflow data fabric which will unify business and technology data, so it flows seamlessly across the enterprise. Companies have always trusted us to bring order to the chaos of 20th century enterprise architectures. Now we could do the same with their data by powering automation and AI with real time secure access to data from any source.
Workflow data fabric also includes Zero Copy partnerships with established leaders like Databricks and Snowflake. So customers can turn data into instant AI powered action all on the ServiceNow platform. One of the world's leading professional services companies, Cognizant became the first systems integrator taking workflow data fabric to market.
These innovations, open the door to massive market opportunity for ServiceNow. Nearly doubling our TAM to a $0.5 trillion. We also announced a partnership with Rimini Street to unlock value in the existing ERP market for net new innovation, digital growth, and scale. All this momentum is creating an even bigger flywheel for our business, this is why we created ServiceNow university encompassing all ServiceNow learning experiences.
ServiceNow university represents a strategic investment in the global workforce with the goal to skill another 3 million learners in the next few years. With all this momentum, it's no surprise that our recognition is also growing. The American Opportunity Index assesses how well employers develop their talent. We have learned that ServiceNow will be the highest ranking technology company again this year, ranking fifth overall among 400 brands.
Even more importantly, when it comes to internal advancement as measured by the index, how well we promote and build the careers of our people. ServiceNow is the top company overall with the best score among all firms across all sectors.
We also rank on list for best places to work in technology in Europe and Singapore for women and for parents, which is why we have already more than 1.5 million candidates for our open roles this year. This brings me to the final tailwind, the best people want to be at ServiceNow. I'm very proud to announce that Amit Zavery will join ServiceNow as our President, Chief Product Officer and COO.
Amit joins from Alphabet where he was General Manager of the Google Cloud platform. During his tenure, he helped build Google Cloud into the fourth largest enterprise software company by increasing annualized revenue from $7 billion to over $41 billion. Before joining Google Cloud Amit had a distinguished career at Oracle where he presided over their growth and platform as a service and data analytics.
With sterling educational and career credentials, Amit is a world class engineer and engineering leader. From a commercialization perspective, he's also an expert in packaging and pricing. With a compelling vision for AI business transformation, he is hungry and humble to his core. He joins an exemplar engineering leadership team that is full of highly accomplished innovators. I'd like to warmly welcome Amit and all our new hires who have joined the defining enterprise software company of the 21st century.
And I'd also like to give a special shout out to Mr. Chris Beatty, our Chief Customer Officer who did a great job in filling in Q3 and aligning our whole company with our partners and customers to ensure that, we as a company also did a great job.
In closing, I could have focused on any number of factors that make ServiceNow the standout growth company, it is today. There's a lot of speculation out there about which companies will be the winners in AI. We shouldn't look past the companies that are already winning ServiceNow is putting AI to work for people. Our World Forum events are over subscribed in some cases, more than double the attendance year over year.
By definition, a safe haven is a place of refuge or security by virtue of our team, our technology, and our strategic choices, no company is more closely aligned to where our customers need to go, that not only makes us a safe haven for customers, it also fuels our rocket ship to hit new milestones as we grow to $30 billion and beyond.
I couldn't be more proud to celebrate my fifth -ear anniversary as CEO and to redouble my commitment to serving Fred Luddy's dream for the full potential of ServiceNow. Thank you all very much for your time. I hand things over to Gina Mastantuono, our Chief Financial Officer.
Gina Mastantuono
Thank you, Bill Q3 was another stellar quarter for ServiceNow, with substantial out performances across all of our growth and profitability metrics as digital transformation and gen AI remain top priorities for C-suites. The now platform and now assist continue to see robust demand. ServiceNow stands out as the strategic partner to deliver intelligent solutions, driving incredible business outcomes in every corner of the enterprise.
Q3 subscription revenues were $2.715 billion growing 22.5% year-over-year in constant currency exceeding the high end of our guidance range by 200 basis points. RPO ended the quarter at approximately $19.5 billion representing 33% year-over-year in constant currency growth accelerating both quarter-over-quarter and year-over-year.
Current RPO with $9.36 billion representing 23.5% year-over-year, constant currency growth, a 150 basis point beat versus our guidance and a 100 basis point acceleration from Q2. From an industry perspective, technology media and telecom was very strong growing net new ACV over 100% year over year, retail and hospitality also had a fantastic quarter growing over 80% year over year.
Healthcare and life sciences and manufacturing also saw strength. Year-to-date us, Federal has demonstrated outstanding execution further growing net new ACV on top of a phenomenal 2023. In Q3, we landed five deals over $5 million and $2 million over $20 million. Overall, we once again achieved a robust renewal rate in the quarter reflecting the value ServiceNow consistently provides to customers.
The importance of the now platform has driven the number of customers paying us over $1 million in ACV to 2020. What's more the number of customers paying us $20 million or more grew nearly 40% year by year, Powered by large deal momentum. We closed 96 deals greater than $1 million in net new ACV in the quarter including six with new logos.
Among them 15 deals were over [5 million] and six deals were over [10 million]. The proliferation of large deal reflects a greater emphasis on selling the platform and with it, more products per transaction. In Q3, 18 of our top 20 deals included seven or more products.
Our GenAI capabilities also continue to gain commercial traction in the quarter. As Bill mentioned, we now have 44 customers spending more than $1 million and now assist including $6 million over $5 million and $2 million over $10 million. Pricing has also remained healthy as our plus SKU continue to see a greater than 30% price uplift over [pro] in Q3.
With more proof points from real world case studies, we're seeing rising demand from customers increasing confidence and now it's its ability to deliver significant productivity improvements and savings. For instance, a multinational conglomerate has seen a 75% improvement in case deflection rates with ITSM and [HRSD] Enterprise plus, pushing towards its goal of automating 60% of transactional work.
Another large tech company adopted ITSM Enterprise Plus to increase self service by 30%, while enhancing employee satisfaction. The majority of GenAI ideas were sold direct. So we're starting to see our partner enablement produce results. For example, in Q3, with the help of one of our largest GSI partners. We closed in HRSD Enterprise Plus deal with a federal agency.
In fewer than 60 days, they were fully configured and production ready. Our industry SKUs also had a phenomenal quarter tripling net new ACV year over year led by financial services and [TMC] which both quadrupled.
Turning to profitability non-GAAP operating margin was over 31% more than 150 basis points above our guidance driven by the timing of spend our top line outperformance and OpEx efficiencies. Our cash margin was 17% up over 800 basis points year-over-year. We ended the quarter with a robust balance sheet including $9.1 billion in cash and investments. In Q3, we bought back approximately 272,000 shares as part of our share repurchase program with the primary objective of managing the impact of dilution.
As of the end of the quarter, we have approximately $562 million remaining of the original $1.5 billion authorization. Together, these results continue to demonstrate our ability to drive a strong balance of world class growth, profitability, and shareholder value.
Moving to our guidance, given the Q3 outperformance, we are further raising our 2024 growth outlook. For 2024, we're raising our subscription revenues by $78 million at the midpoint to a range of $10.65 billion to $10.66 billion. Representing 23% year-over-year growth or 22.5% on a constant currency basis.
We continue to expect subscription gross margin of 84.5% operating margin of 29.5% free cash flow margin of 31% and GAAP diluted weighted average outstanding shares of $208 million. For Q4, we expect subscription revenues between $2.875 billion and $2.88 billion, representing 21.5% to 22% year-over-year growth or 20.5% on a constant currency basis.
We expect cRPO growth of 21.5% on both a reported and constant currency basis. We expect an operating margin of 29%. Finally, we expect $209 million GAAP diluted weighted average outstanding shares for the quarter.
In summary, Q3 was another spectacular quarter driven by strong demand for the Now platform and exceptional team execution. ServiceNow continues to be laser focused on delivering a complete end to end platform experience. With the Xanadu release, marking our most comprehensive set of new AI innovations, yet we're empowering enterprises to quickly seamlessly and responsibly harness the power of intelligence. And we're in great company with strong partners like NVIDIA, Microsoft, Snowflake and Databricks.
I'm excited about the opportunities created by our latest innovations as they fuel our durable top line growth and margin expansion on our journey to becoming the defining enterprise software company of the 21st century. Bill and I would like to extend a heartfelt thank you to our employees worldwide for their continued hard work and dedication. Our people are our greatest strength. Their commitment to elite level execution has positioned ServiceNow among the best places to work globally with that.
I'll open it up for Q&A.
Operator
Thank you. I will now open the line for questions. (Operator Instructions)
Alex Zukin, Wolfe Research.
Alex Zukin
Hey guys. Thanks for taking the question. I want to maybe ask just a market environment demand question first, and then a quick follow up on product. Bill -- I mean, Gina, you called out some unbelievable growth rates from the TMT vertical from the retail vertical, appreciate that this is a much better year seemingly in those areas versus last year.
But maybe are we back to kind of some sort of a steady medium? How do you think about it for the next 12 months given all the tailwinds that you're seeing just maybe a quick tangent on how you're viewing the buying and demand environment if AI is helping you in that or not?
Bill McDermott
Well, Alex, thank you very much for the question. You know, I I think the overall macro is not dissimilar, it's still a value based market out there, but it's been a value based market for some time. And so the question then becomes, who's really got the innovation, who's really got the platform and who's really got real GenAI to tell a real use case story that delivers for the customer.
And obviously, I think we answered that definitively with yet another beat and raise. So I feel like the market is really excited about AI. It's going from experimentation to actually choosing the platforms that matter. And companies especially at the C-suite are building their future plans with real partnership. So I'm super excited. Our pipelines are great. The global events that we're holding are double subscribed compared to last year. Our team is fired up and we're really ready to win and we want -- we work for the customer and the customer feels it. And I think culture is something that gets under reported in earnings calls and ours is on fire.
Alex Zukin
Well, just by our calculations, just under $90 million in pro and now assist ACV, definitely is a real number. So congratulations on that. Maybe, maybe just to follow up. Again, we haven't heard you talk about a product that doubles your TAM in quite a long time. So maybe just help us understand what, what the incremental opportunity is with within your existing customers, with this new data platform product. And how you expect, how long do you expect it to take to kind of start seeing some meaningful traction there and P&L?
Bill McDermott
Well, I think first and foremost, just dealing with RaptorDB alone, rolling that out to the customer base with the RaptorDB Pro version is an up sell opportunity across the entire install base of ServiceNow. So it's kind of a simple sale. It's like you want to go 25% faster, put RaptorDB in and by the way, with the greatest engineers in the industry, it's a seamless process and it happens in hours.
So it's pretty fascinating to see the executional excellence of this engineering leadership team. They know I love and admire them. But as I see the world Alex, we have this idea of the workflow automation platform that's evolved into the AI platform for business transformation. But the data part of this is super exciting because we can now access data from any source and then align that perfectly with the workflow that we are automating.
And by doing that and making everything go faster, the customer is getting all of that structured and unstructured data under control in an automated workflow or an automated process, and this has magnificent benefits. You saw the announcement that we made with Databricks and Snowflake. But clearly, we've always been able to access the data and all the systems of record and we've been doing this for some time now.
So I think the data fabric element should be thought of a lot like workflow was to applications. The data workflow fabric is the data, and so if you talk to the analysts that I've been talking to with independent research firms, they said, Bill ServiceNow pulls this off, you just doubled your TAM. So that's exactly where the numbers come from two independent sources that are really psyched up by what we're building here and I am too.
Alex Zukin
Excellent. Congratulations guys.
Bill McDermott
Thanks a lot, Alex.
Operator
Brad Zelnick, Deutsche Bank.
Brad Zelnick
Great. Thank you so much for taking the question. I wanted to ask about the meaningful uptick in head count additions and OpEx growth in the back half of the year. How much of this should we think of as catch up for what had been more modest, sub 20% growth in OpEx over the past year versus a reflection of the opportunity you see ahead and anything else you can share on the expected pace of investment beyond Q4 would be really helpful. Thank you.
Gina Mastantuono
Great question, Brad. So, we told you in the past that we presented uptake our headcount growth in the back half, right? The vast majority of the sales and marketing hiring is quota bearing reps. And so, absolutely, you can think about that as our confidence in the opportunity that we see in front of us. We're planning to continue to accelerate our head count growth, but remember, we do it prudently, we do it a quarter at a time, so that we're able to pivot if we see something different.
And so you can expect similar levels of head count growth in the next few quarters as we lean into the opportunity we see in front of us with every with now assist with the Agentic AI with the workflow data fabric, all the innovation that the team is driving not only is sales and marketing head count up, but our R&D head count has been consistently up and will continue to be at similar pace.
Brad Zelnick
Thanks for that, Gina. If I could just slip in one more for Bill because I'm dying to ask him. Bill, you've mentioned multiple times now, something that I think, for some go in one year and out the other, but that's elite level execution, you're clearly out executing others. Can you shed light on how you do it, how durable it is, and what you might say to skeptics concerned that?
We're going to begin to lap the strong execution or that there may be some pay the piper moment where you risk reverting to the mean of the more average execution levels of so many other companies? Thank you so much, and congrats.
Bill McDermott
Well, thank you very much, Brad. Well, the first thing you going to do in business is make sure you hire great people and great leaders and I have the best leadership team in the industry, hard stop. And we just made that even stronger with Amit, and I do want to give a shout out back to Google and Sundar and Thomas, they would total collapse and this was done in a highly transparent, wonderful way.
And that would only strengthen the relationship between Google Cloud platform and ServiceNow, I feel like that's a necessary thing and I just want to virtually shake hands on a really class. Set of people there at Google, really wonderful people. And if enough people care, we have a very clear plan here. It's highly thought of by people.
We actually participate in building our plans together and then we over communicate everything and then ultimately, the execution really comes down to wanting it more. And if you get 26,000 people that want to win more than anything in their professional careers, you can build the defining enterprise software company of the 21st century.
Now, we're not even close to hitting our peak, we're not even near it. So as you think about lapping, ourselves and getting caught up in the hype of our own elite level execution, there's plenty of things we can do better. There's plenty of people that still have to get on the Board and get more results, but all those things are in flight and that gives me such optimism about what we've yet to do as we look into the future and now to build this unbelievable platform with this net new innovation on top, it's just going to unleash the will of this company in a way that is just super stunning to watch.
And I do want to thank my partners out there. They know all word is good and they want to be part of ServiceNow . And I think Jensen says it best. He says we're the AI operating system for the enterprise, and by being that we integrate with everybody, we're open to all the LLMs that are out there you can even bring your own model and at the same time.
We've integrated with all the system in terms of record and it's an opportunity for customers to think about using AI across a magic platform that does amazing things to improve business results, not just on a productivity take cost out but also on a growth level.
And I think when I look at our great customer service management leadership and how we're going to help companies grow again, it gets people internally excited because they know the world needs to grow again and with our CSM leadership and solutions, we're going to keep going. So it's constant innovation, constant planning, over communicating and getting everybody involved in the pitch.
Brad Zelnick
Awesome Bill. Thank you so much.
Bill McDermott
Thank you very much, Brad.
Operator
(Operator Instructions)
Mark Murphy, JPMorgan.
Mark Murphy
Thank you very much. I'll give you just one long question. Bill, congrats on everything. Our field work was showing a big ramp up in your AI bookings in Q3. There were some comments that it could explode heading into next year. And by the way, I can't believe the now assist numbers that you gave. They're just so big, and I happen to see a mention in the media about ServiceNow and CORE.
We've investing billions into the UK and it included for AI data center. So I'm curious if we should connect the dots to think that this AI inflection point is just getting so material that it's going to drive that kind of investment in specific countries or maybe leads you to work with the GPU as a service provide just to be able to power all your AI agents.
Bill McDermott
Yeah. Well, first of all, thank you so much for your kind words, Mark, I really appreciate it. And then it means a lot to everybody hearing you representing such a great firm, speaking well of our company. Thank you very much.
I do believe that the best days of growth are far in front of us. I see that in the pipelines, I see that at the C-suite, both in the public and the private sector. And now once we have so many referenceable customers that are doing real things and it was great, Mark you get a kick at us. We just did a Board Meeting and Fred Luddy was at the labor cup which we sponsored and he said there were a few people that didn't know what we do.
And he said to him, well, let's just assume, somebody's going out on maternity leave and having to fill out all those crazy forms and go through all these internal processes and corporations that soul crush people just know that now assist is automatically updating your healthcare, your compensation and all the benefits that you rely on most and you didn't have to touch a single thing.
You just can have a nice experience as a worker in any company, and everybody there said, oh man, you guys do that. It's like whatever you can imagine that's wearing people out, we can fix it and that's the beauty of this. So I think that what you're looking for is also what we're looking for, which is that inflection point where the AI gear kicks into higher demand for everything. And I certainly believe we're well positioned for that.
Mark Murphy
Thank you so much.
Bill McDermott
Thank you.
Gina Mastantuono
Thanks Mark.
Operator
Kash Rangan, Goldman Sachs.
(Operator Instructions)
Kash Rangan
Okay, great. Thank you so much. I'll fire off two questions very quickly. The one congrats Bill. First of all. Secondly, that was not a question. Secondly, the data platform, what does that allow ServiceNow to do for its customers that you could make money and generate revenue that you could not do previously? Gina, the strength in RPO 35% besides long term contracts. What's driving that? nd finally, congratulations on hiring. I think is going to be great.
Gina Mastantuono
So I'll start first on the strength of our RPO what it, repeats itself. So it's better than last quarter but remains consistently strong. And that's really a testament to the fact that our customers are leaning in much more strategically with us and not only are our the portfolio of products getting larger and the deal size is getting larger, but the contract terms are getting longer and longer and that's really what's driving that incredible RPO growth.
We have really strong cRPO but that RPO growth when our average contract terms continue to move up is why you see that continuing to strengthen quarter after quarter. And that's test to the incremental strategic relevance that we have with our customers and so really proud of all the results that execution elite level across the Board. And that's showing not only in our revenues and our cRPO but our RPO number, which is a really strong long term measure of the health of our business.
Bill McDermott
And I will talk about this amazing workflow data fabric. So think of it this way in terms of the monetization of it RaptorDB the Pro version delivers enormous value for our customers. So think about improving transaction times by up to 53% and running reports and analytics 27 times faster and think about bringing next generation performance and scale to ServiceNow customers.
So the performance, the speed, the scale as we get bigger, the customer installs get bigger. Gina talked about all the cohorts the platform buying his is you know, quite a fascinating thing to see. Then think about enabling enterprises to unify disparate data and then apply the power of the now AI platform for business transformation to drive productivity, improve operations, and speed of execution.
So all of this is driving performance for the customer and the migrations take hours, not days or weeks. And we have truly perfected that. So this is going to be an up sell opportunity for every existing installation across the world, the ServiceNow. And to get that enhanced benefit, there will be pieces of it that people will invest in. But it will be well worth it for the benefits that they're going to get from it.
And this will be an ongoing story as we continue to to build it out. But remember one thing, it's it's pretty unique to be able to access any data regardless of the source, whether it's structured or unstructured and to compose that in a data platform that perfectly coincides with the work, how it flows and what you're trying to automate on one common pane of glass, no other company in the world could do that.
And we believe that that will give us a very exciting position for future growth and we're super excited and we're rolling it out now in Q4. And we already have great companies like Amadeus that have adopted RaptorDB and we're counting on hundreds more.
Kash Rangan
Thank you so much. It sounds really truely.
Bill McDermott
Thank you very much
Gina Mastantuono
Thanks Kash.
Operator
Keith Weiss, Morgan Stanley
Keith Weiss
Excellent. Thank you guys for taking the question and congratulations on a great quarter. One question for Gina. One question for Bill. Gina last quarter, you talked to us about 200 basis points of duration headwinds that came from the strong federal business last year given that you had such a strong federal quarter this year, I'm assuming those duration bene or headwinds don't exist in Q3.
So is that correct that you don't have that duration headwind in Q3? And then the question for Bill, agents kind of came onto the scene in, in a really big way over the last couple of months. You guys have your new agent solution as well. A lot of people are talking about agents.
Does that change like the sales cycle at all about for like now assist and the pro plus KW. Now that there's this new sort of technology, people are talking about in terms of agents or does it just kind of flow naturally into the conversation?
Bill McDermott
Thank you very much, Keith. It flows naturally. It's yet another advancement in the ServiceNow innovation story. And I think it does if you're not yet a ServiceNow, customer or you're thinking about now, is just it further your resolve that ServiceNow is one of maybe a handful of platforms that companies are going to bet on for the future.
So not disruptive, totally complementary and yet another up sell opportunity. And we intend to do very well with it. And I think a lot of people will benefit from ServiceNow agents working together with each other and with humans to proactively and predictively resolve and almost any task you could possibly think of.
And these partnerships that we've established, with great companies like NVIDIA and building market making solutions. For example, taking on some of the enterprise security challenges that have existed out there for years and years on an out of the box type solution, I think is really pretty breathtaking and at an architectural level we don't have to try to translate between our GenAI models and some third party system, which most people have to since everything is on one platform with one architecture and one data model.
So this has given us an opportunity to innovate faster but also integrate better. As I said, many times 85% of Digital Transformation ROI never came to for our customers because they couldn't integrate those old systems. Now, everything integrates into one platform and you turbo charge it with now assist in Agentic A I and, and you're off to the races.
Gina Mastantuono
And then Keith on your question on duration for cRPO from fed the mix, we, we had another great quarter beat expectations from our perspective, but the mix hasn't changed significantly. So Q3, that duration definitely goes away as fed kind of re-ups. But then you will see continued headwind quarter over quarter in Q1, Q2 until we get back to Q3 of next year. Does that make sense?
Keith Weiss
Yeah, so like on the duration adjusted basis, it Q2 was stronger than what was reported in Q3 didn't really have a duration headwind, but that duration headwind is going to come back into the numbers as we go through the year and get further away from the federal quarter.
Gina Mastantuono
That's exactly correct.
Keith Weiss
Okay, perfect.
Gina Mastantuono
Thanks, Keith.
Operator
Brad Sills, Bank of America.
Brad Sills
Oh, great. Thank you so much. A question on head count here as well. Yeah, it's pretty remarkable really since the beginning of last year that you're starting to see R&D headcount out pace sales and marketing historically, that was the opposite. And and it looks pretty pretty significant here by almost, you know, 2 to 1 ratio there.
So I guess the question is, what does that say about the business is the gating factor to growth here really? Just about your ability to get out more product and categories like AI and some of these newer application categories that you're going after with the platform and less so about hiring the next rep to go win new business and go find that bigger expansion deal? Thank you.
Gina Mastantuono
Yeah, I, I say it, it's a couple of things, right? So sales and marketing, there's a lot of stuff in there, right? So it's not only quarter bearing sales. So just because you saw total sales and marketing not growing as fast as R&D, it doesn't mean that we weren't growing our feet on the street quarter bearing sales at a really strong way.
There's lots of marketing and sales operations head count that we were building up as we were scaling that now we're not increasing at the same level. So I want to be clear and I have, I've said this each quarter just because it looked like sales and marketing head count was a little bit lighter. That's the leverage as we're scaling, especially on the operational side of things with respect to R&D head count, it's been pretty consistent.
It's always been an area of huge focus for us and certainly in the age of AI and all of the innovation that our incredible engineering team has been focused on that has consistently been a place where we have invested and will continue to invest. And so from our perspective, head count growth is always first and foremost allocated to incredible engineering R&D talent, as well as feet on the street quarter bearing sales hitting the road, hitting the streets, working with our customers to solve their biggest fraught problems. And you'll continue to see us do just that.
Brad Sills
Wonderful. Thanks, Gina.
Bill McDermott
Thanks, Brad.
Operator
Michael Turrin, Wells Fargo Securities.
Michael Turrin
Hey, great, good afternoon. Thanks for taking the question. Know the numbers can bounce around a bit, but we've seen and heard the focus on customer workflows and now see the customer and employee workflow segment hit a high at 31% of net new ACV. Bill, you mentioned the opportunity to disrupt the front office there in the prepared remarks.
So I was hoping you could maybe frame what you're hearing from a demand perspective there for us and maybe couple that with what the Xanadu release and agent solutions could do to help further that opportunity. Thanks.
Bill McDermott
Absolutely. Thank you very much Michael. As I said, customer workflows were in 15 of the top 20 deals and it was very, very strong and we grew net new ACV, over 50% -- 50%. And it's fantastic performance by our industry SKUs and the continued traction in the front office has been going on for some time now. But we're getting known for it and we're winning, we're winning a lot.
So it's a healthy adoption of our Pro plus offering the industry SKUs the driving things, financial services was out in front for sure. Technology and media, absolutely, public sector, technology and media was over 300%, public sector grew over 60%.
And in the front office, our sales and order management product has demonstrated significant traction, significant traction. And I'm serious, it's like every industry you look at. It's really amazing from managed service providers to manufacturing semiconductors, medical devices, chemicals, public sector agencies, it's extremely, extremely exciting.
And I think the idea of our value proposition comes down to sales productivity just think about reduced time to quote a higher deal sizes, lower fulfillment time, a zero touch, provisioning, optimizing for customer lifetime value. All this is resonating with the market in a big, big way. And I have a feeling that will end up being the biggest business in ServiceNow.
Michael Turrin
So very clear. Thanks very much.
Bill McDermott
Thank you.
Operator
Karl Keirstead, UBS.
Karl Keirstead
Okay, great. Maybe I'll direct this to to Bill. Bill, I think a lot of your shareholders are pretty confident about how ServiceNow is doing in your enterprise commercial segments. But I'm sure you're aware there's been a debate over the last two to three months about the, the Federal Business partly because of the issues that you and Gina raised with us three months ago that led to the leadership changes, but also in the interim where there's been issues with one of your partners at Carahsoft.
I'm wondering if you could hit that, hit those issues head on, maybe give us an update and talk about how confident you are in continued good fed bookings over the next couple of quarters. Thank you.
Bill McDermott
Yeah, sure, Karl, we didn't see any impact in Q3 and we're currently not involved in any issues regarding Carahsoft with the US Federal Business. So you should just take that one off of any concern list that you might have. And you know, as I look at the business and fed it could not possibly be stronger. The net new ACV growth is fantastic.
We have five deals, greater than $5 million, a couple of deals over $20 million and ServiceNow has become the standard platform for federal agencies as they're looking to consolidate contracts and standardize on a single vendor to drive digital transformation. And that's the bandwidth that's built into this platform. So as I think about where we're going now, GenAI is top of mind.
I know because I've been there with the US federal government agencies. They're looking for efficiency gains and they know our software platform does it, they also know the implementations of stellar and the referenceability is fantastic. And so I think getting things done quickly, which is one of our calling cards, giving people great experiences that really make them happy and more productive.
It's all working for us and I'm very, very excited about our GenAI SKUs for our government community cloud as you know, that went generally available recently was actually in June, and we saw great traction on it with federal and we partnered with Accenture as a matter of fact to kick off a 60 day pilot with one agency and they ended it early to get into the GenAI race because it works so well. So everything is a thumbs up here, Karl and I, I'm very grateful for the question. Thank you.
Karl Keirstead
Okay. Good. Nice to hear. Thanks, Bill.
Bill McDermott
Thank you so much.
Operator
Gregg Moskowitz, Mizuho.
Gregg Moskowitz
All right. Thank you very much for taking the question. So, the growth for analysis and Pro-plus has obviously been highly impressive, but we've also been hearing about a real uptick in customers choosing to upgrade from standard to Pro as an intermediate step towards adoption and obviously that drives in our uplift as well.
So, you know, Bill when you look across your install base, is that something you're seeing quite a bit more of today as compared with three, six, nine months ago to the point where you would expect a second wave with the set of customers going forward?
Bill McDermott
Absolutely, I do Greg. I expect a nice second wave, Pro is still doing extremely well. When you, when you can now add the now assist and the premium on top of that, customers don't even blink because the returns to them is so much greater than any pricing and we're very fair company in the way we do things and it's highly transparent.
I see a plus up with that, I see a plus up with RaptorDB globally. Because it's such a sensation, people see the clock speed of how the system runs on it. They all want it and Paul is now rolling that out globally in Q4. We'll see how it goes, but we're highly optimistic, great engineering built into it, amazing. We really hit it with our database and our -- I would say first round draft choice team that built this it's really something to behold.
So I am feeling extremely good and the customer relationship, the focus and intensity around those relationships, if you come to our building in Santa Clara, it's a revolving door. CEOs are flying in from all over the world. So I'm not suggesting that they don't stop other places too, but they definitely don't miss stopping in ServiceNow. And they kind of tell me that at the end of it, what they see from our team and our product is not PowerPoints, it's real products, doing real things with a real value proposition. So I'm really excited Greg.
Gregg Moskowitz
Fantastic. Thank you, Bill.
Bill McDermott
Thank you very much.
Operator
Derek Lessard, TD Cowen.
Derek Lessard
Thanks. Bill. Really exciting to see this next new chapter of AI with autonomous agents. Just wanted to kind of touch on like what technology is coming to market to power these agentic networks. It sounds like it's technology from RaptorDB, Data Fabric, Zero Copy integration, maybe NVIDIA's NIM advancements with various LLMs. But could you just kind of share the highlights on what is key to unlocking these new autonomous capabilities on the ServiceNow platform and when some of these capabilities are going to be coming in [GA]?
Bill McDermott
Yes, sure. Well, first of all on, I think there's really three areas that I I would highlight for you that are my top three if that helps, just put this into some context. The GenAI race is one that we're winning first mover and we intend to run the table. So now assist is a sensation and GenAI on the now platform because of the uniqueness of this platform and it's perfection in the way it was engineered and the fact that we never took any shortcuts and we always protected the single platform with the single architecture, the single CMDB, it really is magnificent.
Now you put RaptorDB. So you know now assist is priority one. You put RaptorDB and you build out the workflow data platform again, if that workflow data platform which is already in flight connects to the workflow automation platform.
What customer wouldn't want to connect to any data source in their enterprise for structured or unstructured data to drive their workflow performance to get a business outcome. I'll literally couldn't pick one out of a lineup. And then you say, what else are you going to do? And it's really the front office, everything else is still going full pace, but the front office is getting a step function increase in terms of its focus and the innovation and the execution because it's the biggest town and because we're winning everywhere we go, we think that that can be like a major catalyst.
And in terms of when the products are coming, they're out. So you got now assist in full flight, you've got wrap RaptorDB in full flight Q4 will be a big quarter for that. You got the workflow data platform, which I explained, which works now and it'll continue to evolve and be a big part of our future. And you have the front office where wins are happening every day.
And we're beautifully led there and we've got amazing dreams and then take all the core stuff with the upsells and the cross sells and the cohorts that Gina talked about and there's just so much in front of us, we feel like a scale company with the heart of a start up.
And that's kind of the emotion that's running through ServiceNow now and tomorrow when we get to ServiceNow live, which is an iconic cultural event that we do every quarter. I could just imagine the seats are going to be rumbling all over the world.
Derek Lessard
Fantastic. Thanks.
Bill McDermott
Thank you very much. Appreciate the question, Derek. Thank you.
Operator
Raimo Lenschow, Barclays.
Raimo Lenschow
Thanks for squeezing me in and congrats from me as well. Bill, you talk with a lot of like [C-suite] level executives. How do we think about like AI and as we go into next year in terms of, is that like coming out of the it budget? Do you do a second budget, and how do you make sure that you kind of continue to gain share in that one? Just kind of talk us through the dynamic you're seeing in your conversations. Thank you.
Bill McDermott
Yeah, I, I think the good news, the really good news here, Raimo is it budgets continue to grow. So the digital strategy has been and will continue to be the business strategy. And you know, we we really work hard on studying the world around us, and Gartner expects global it spending to grow almost a 10.5% next year. And that's double what it was in 2023 and it expects software to grow at 15%.
And the secular tailwinds of Gen AI and workflow automation are clear C-suite priorities and we're the best positioned to take advantage of the opportunity. So I think it's clear to me that customers are focused on digital transformation within the IT budget, it's growing, we're gaining more share because clearly we're gaining share, because we're growing faster than markets, especially the customer service management market, which I talked about.
And we're gaining share, but I also think there's new share to be gained from more investment. And I really believe when I talk to the CEOs IT is clearly their business focus within IT GenAI is their number one focus and they are going to get the money from somewhere and if they have to take it out of another line item to fuel this, they will.
So on top of IT, I think there will be money coming from other departments, especially back office functions that will be put to the front of the line around GenAI, and also see a consolidation effect taking place. People say to me, where's the new money coming from? Well, we had one company recently that basically took ServiceNow by consolidating 250 point solutions that the light was so dim on, it really gave you a headache.
But there's hundreds and hundreds of accounts like that all over the world that just need to really think about what they want for their future, and the future is now so now no pun intended. But I think that all of that is goodness for ServiceNow.
IT but other line item budgets coming in and of course the consolidation to a premier partner -- premier platform like this incidentally, the partner ecosystem is grabbing on to ServiceNow in a way that I have never seen before and it's accelerating quickly and we just got done with a Board meeting where our team presented some of these dynamics and the expansion of the channels, and how the channels are now leaning in.
And building on top of and around ServiceNow in ways they never did before. And I just think all of that says growth.
Raimo Lenschow
Yeah. Okay, perfect. That's really clear. Thank you, congrats.
Bill McDermott
Thank you very much. Appreciate it.
Operator
Samad Samana, Jefferies.
Samad Samana
Great. Thank you. I will talk fast. Bill, I couldn't help but have my ears perk up a little when you said that it has expertise in packaging and pricing. And I was wondering if there's a reason why you called that out specifically, just especially as we think about kind of this big AI boom period for ServiceNow and related just how his responsibilities as the President when he comes over and joins, how they differ from maybe kind of prior iterations of that role?
Bill McDermott
That's a really great question Samad. You know how I learned about that was actually in a live interview with it and we talked about his past and everything that he's done and he called that out as a unique professional I guess strength, but it was also he went into scenario planning and different things that he's done. And I see that as a skill that'll help us tremendously. Really, it's a net new add on to what I think we're good at and that's what you always try to do.
You always try to hire great human beings first of all, and he is one with a hungry and humble heart. He has one, but also has domain expertise in areas that expand the bandwidth of what ServiceNow is all about. And so in terms of his focus, and I did call it out deliberately, by the way, in terms of his focus, he's an engineer's engineer.
We need an absolute thought leader that loves product, loves working with great engineers, builds camaraderie with the best engineering team in the business which we have and invent new growth shoots and new opportunities by seeing things through a broad lens which he has from all of his experiences.
So I just think that it was a wonderful opportunity to bring a mid on and we always are very respectful of this because he's had great careers in other places including Oracle and obviously Google with the Google cloud platform.
And as I said earlier, I do really respect that when you get a great individual. It's also good for the company he came from, and all the relationships that he brought with him and that was part of the ethos of it and the conversation that we had, it was a deeply thoughtful person and a person that wants to do good, and we want to do good because we believe good wins.
Samad Samana
Exciting times and congrats on all the success to the whole team.
Bill McDermott
Thanks so much.
Operator
This concludes our question-and-answer session. And with that, we will conclude today's conference call. Bye, bye. Thanking you all for your participation. You may now disconnect.
