In a bid to fortify its ecommerce portfolio, premium ecommerce solutions provider, Pitney Bowes Inc. PBI recently announced that it has joined forces with digital advertising agency, NMPi. This strategic partnership will help Pitney Bowes to enhance its consumer marketing solutions, including international paid-search campaigns, social media advertising and shopping experiences.

Leveraging on NMPi’s capabilities, Pitney Bowes’ cross-border offering will be able to handle all facets of enterprise retail expansion. NMPi will help the company improve its consumer marketing and customer engagement components as well. Retailers have a tough time managing digital marketing across 220 different countries and territories, especially when they are eyeing opportunities to grow revenue through cross-border ecommerce.

Pitney Bowes and NMPi will co-develop performance-based digital marketing solutions to help a broad array of retailers, ranging from fashion to travel in addressing their needs. The company believes the retailers’ cross-border revenue streams can be compounded by effective digital marketing solutions. Pitney Bowes remains confident that high consumer demand and incremental revenue growth of retailers will eventually help it boost its global ecommerce business revenues.

Over the past three months, shares of the company have gained 18.6%, almost three times the Zacks categorized Office Automation and Equipment industry’s average gain of 6.3%. Speaking of catalysts, Pitney Bowes’ Global Ecommerce business continues to be one of the strongest profit churners. In less than five years, Global Ecommerce has grown from a $20 million business to be worth over $400 million.

During the first quarter of 2017, Digital Commerce Solutions reported 9% year-over-year growth in sales to $166 million supported by strong Global Ecommerce business (up 17%). To further strengthen its ecommerce business, the Zacks Rank #3 (Hold) company plans to invest in shipping Application Program Interface. This will help Pitney Bowes to boost domestic shipping business, support retailers in generating consumer demand and take up investments to expand its cross-border offerings.

Please note that brokers are on the sidelines for the stock as its earnings estimates have remained unchanged over the month. The Zacks Consensus Estimate has remained steady at $1.75 over the same time frame.

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