Pinterest (PINS) went public on April 18, smack in the midst of the unicorn IPO parade of the past six months that included Lyft (March), Slack (April), Uber (May), CrowdStrike (June), Smile Direct Club (September), and Peloton (September).

Every one of those stocks is trading down from its IPO price. Except for Pinterest.

Pinterest is up 35% since its IPO, and has managed to keep itself out of the unicorn funeral conversation.

The social media site, on which users share images and videos by pinning them to their page, is not yet profitable, just like most of the other recent unicorn IPO names. But Pinterest arguably hit the public market with less hype (certainly less of its own self-hyping), and many investors and analysts like the social media company’s steady growth and its future outlook as a broad “visual discovery engine,” as the company described itself in its S-1 filing.

Pinterest also delivered blowout Q2 earnings in August, in its first earnings report since going public. Revenue jumped 62% in Q2 to $261.2 million, handily beating expectations of $235.5 million. And revenue growth is accelerating; Q1 revenue grew 54%. It also lost less than expected: 6 cents per share compared to expectations of 8 cents. Pinterest raised its 2019 revenue outlook to a range of $1.09 billion to $1.12 billion.

As for user count, Pinterest reported 300 million monthly active users in Q2 — smaller than Twitter’s user base (320 million monthly active users) but still a 30% increase from the same quarter last year. Pinterest’s average revenue per user, a key metric, rose 29% in Q2 to 88 cents.

The stock surged nearly 20% on the earnings report.

Deutsche Bank, following that earnings report, swiftly upgraded Pinterest stock to buy from hold. DB analyst Lloyd Walmsley highlighted the company’s user growth, ad sales growth, expansion to new markets, and the fact that users are posting more videos, which advertisers like. Pinterest is “executing across more vectors of growth than just about any company in our coverage,” he wrote in a research note.

Not a typical Silicon Valley founder

And then there’s Pinterest co-founder and CEO Ben Silbermann.

Silbermann is not a typical Silicon Valley founder, and his modesty — he stays behind the curtain and does very little press — has benefited Pinterest by keeping hype under control.

He grew up in Des Moines, Iowa, then went to Yale with plans of being a doctor (both of his parents are doctors). Instead, he decided against medicine and, after a stint as a consultant in Washington, D.C., moved to San Francisco to work at Google in customer support. (He tells everyone that routinely reading TechCrunch gave him the tech itch.)