The Most Fascinating Things You Never Knew You Could Invest In

francescoch / Getty Images/iStockphoto
francescoch / Getty Images/iStockphoto

There’s no shortage of financial gurus out there who will remind you — repeatedly — that you need to invest for the future. Letting your savings grow and compound over the years is one of the only ways you can get your nest egg to the size necessary for a comfortable retirement. However, once many people begin the actual process of investing, they might discover that the sort of low-risk, static approach to investing that’s best for your retirement fund is really, really boring.

So, while really boring is exactly what you want for the vast majority of your investments, it can also be a good idea to set aside some portion of your portfolio as “fun money.” After all, all something needs to have to be “investable” is a value that changes over time. Whether you’re talking about Beanie Babies or an apartment building in Wichita, Kansas, if you can earn income and/or potentially sell for a profit later, it’s an investment. And if you’re really turned off by the dull stock and bond investments, putting a small slice of your portfolio into something you really enjoy keeping track of can be a good idea. Even if you have some losses, investing 1% of your money in something that really interests you might be worth it if the end result is that you’re more engaged with what’s happening to the other 99%.

So, here are a lot of really fascinating investments that you most likely didn’t realize were an option — and that you might have a lot more fun with.

Last updated: Oct. 20, 2020

Worawee Meepian / Shutterstock.com
Worawee Meepian / Shutterstock.com

Social Media

The ETF is a fund that compiles precisely the right balance of stocks or other assets to match the returns of a certain index or other economic markers. And that can mean some ETFs get very specific in order to give investors a chance to make very specific bets about which parts of the economy will perform well.

And one great example of this is the Global X Social Media ETF (SOCL). It tracks the Solactive Social Media Index that is made up of the largest social media companies available on the market.

Tinnaporn Sathapornnanont / Shutterstock.com
Tinnaporn Sathapornnanont / Shutterstock.com

Billboards

One very simple way to get into the advertising game in a very scalable, manageable way is by purchasing billboards. And before you scoff at the idea of such an old form of communication being worthy of investment in the digital age, think again: Outdoor advertising raked in nearly $40 billion just last year. The typical billboard can rent out for anywhere from $250 to $15,000 a month. Just be very careful and study the local market before investing in anything as a billboard could just as easily end up being a money pit if you choose the wrong one.