Evolving technologies such as AI, IoT and big data analytics coupled with growing usage of smart devices drive the demand for mobile marketing market

Dallas, Texas, July 17, 2020 (GLOBE NEWSWIRE) -- The “Mobile Marketing Market by Solution (In-App Messages, Location-Based Messages, MMS, Mobile Web, SMS, QR Codes, Others), End-user (Automotive, Retail, Healthcare, Media & Entertainment, IT & Telecom, BFSI, Travel, Others), and by Region (North America, Europe, Asia Pacific, South America and Middle East and Africa), Global Forecast 2018 to 2025” study provides an elaborative view of historic, present and forecasted market estimates.

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It is one of the essential digital marketing strategies implemented by enterprises to promote their services and products. It also enables eradicate paper expenses and delivers a convenient and fast means to reach the target audience. Mobile marketing enables the integration of innovative processes of advertisements within various marketing strategies to enhance the business approachability and impact in terms of their target customers. The market size for global mobile marketing is anticipated to reach USD 42 billion by 2025

Over 90% of the youth population nowadays use smart devices such as tablets and smartphones to access content or information. Also, according to the survey conducted by the Global System for Mobile Communication Association (GSMA), about three fourth of the global population would be using smart devices in the next five years. Such factors are estimated to offer lucrative growth prospects for the key industry participants operating within the mobile marketing industry.

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Based on the solution segment, the market is bifurcated into in-app messages, location-based messages, MMS, mobile web, SMS, QR codes, and others. In 2019, the mobile-web segment gathered the largest market revenue and it is anticipated to govern the mobile marketing market throughout the forecast period. However, the QR codes segment is projected to grow at a significant growth rate in the next five years. The major share of indirect revenue is likely to come from the North American region, owing to a wide application of smart devices within the region.

The global mobile marketing market has strong competition among the well-established and new emerging players. These market players target to gain a competitive advantage over the other players by participating in partnerships, mergers, and acquisitions and expanding their businesses.