How to get 4 billion unconnected people online

Facebook's internet drone.
4 billion people still don’t have access to the internet, and companies like Facebook are trying to change that.

A large fraction of the world’s population will never read this post. Some of you may regard that as desirable, but most of the people involved — about 4 billion according to the U.S. Agency for International Development will miss this story because they simply have no internet access.

And that problem isn’t just confined to the developing world. Unfortunately, as a lineup of speakers at the “Internet Inclusion: Advancing Solutions” conference in Washington explained, dealing with this global internet access shortage won’t be a quick fix. Still, there are a multitude of individuals and organizations seeking to to address the issue. Here’s how.

No wireless coverage

In the U.S., most people can count on having at least mobile broadband. That’s not so in developing countries. A July 2016 report from GSMA, the trade group that runs the Mobile World Congress trade show, estimated that some 1.6 billion of the 4.2 billion people offline at the end of 2015 lived outside a 3G coverage area.

Why? The report estimated that remote areas had double the operating expenditure of urban markets and 30% higher capital expenditure.

“When a dominant ISP has a marginal dollar to invest, they will invest in urban areas,” said John Garrity, a senior connectivity advisor at the U.S. Agency for International Development, during a panel at the conference, which was hosted by the technical group IEEE.

Inadequate wired infrastructure

The U.S. isn’t immune, as the many of you with only one company selling a high-speed connection — or with none at all — can attest.

“In the one place where you’d expect this problem to have been solved, it hasn’t,” said Vint Cerf, co-author of the internet’s core TCP/IP language (short for Transmission Control Protocol/Internet Protocol), chief internet evangelist at Google (GOOG, GOOGL) and co-founder of the People Centered Internet project.

An ensuing discussion on the need to ease building broadband infrastructure did not mention how many times Congress has punted away a chance to require adding conduits connections for broadband in new road and rail projects.

The usual business models don’t work

Speakers agreed that it’s a mistake to expect traditional internet-provider business models to fix this issue but didn’t agree on which other ones would.

Take “zero rating,” the practice of not counting some sites against a data cap. Even staunch opponents of the practice in the U.S. have allowed that it could help get people online in developing countries, and a February report by US AID — which led off by bluntly stating that “the market alone will not close the access gap” — cautiously endorsed it.