Should You Buy the 3 Highest-Paying Dividend Stocks in the Dow Jones?

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The Dow Jones Industrial Average (DJINDICES: ^DJI) is an odd index in that it only includes 30 companies, and it is weighted by share price. Despite its quirks, it has remained a prominent market gauge over time and is a fairly good and concise starting point if you are looking for stock picks. There's even an entire approach (the Dogs of the Dow) dedicated to using the index to generate a high yield.

But what do you get when you simply pick the highest-yielding Dow stocks? Right now, the top three are Verizon (NYSE: VZ), Dow (NYSE: DOW), and Chevon (NYSE: CVX). A quick look at this trio will show that blindly buying high-yield stocks may not be what you want to do.

1. Verizon is big, important, and heavily leveraged

Verizon is one of the leading telecommunications companies in the United States. Its customer base tends to be fairly sticky, and thus, the monthly payments it collects for the services it provides are annuity-like. However, competition is pretty fierce in the cellular space, so Verizon is basically forced to keep up with the competition at all times, or it risks falling behind and losing customers. Capital investment is a large and constant expense. The stock is yielding a very material 6.3% today, and the dividend has been increased annually for 20 consecutive years.

Why is the yield so high? One reason for this is the expected slowdown in growth. The U.S. telecommunications market is saturated, so most growth will likely come from price increases. Those tend to be small in any given year. But there's another problem here that's been hinted at already. Verizon has to spend lots of money to compete effectively with its largest peers. It has the highest leverage (and thus a relatively reduced latitude for spending) among its closest peers, which increases risk and could hamper future growth prospects.

It probably wouldn't be a mistake to buy Verizon for its high yield. But it is important to understand that the balance sheet will need monitoring, and that growth is likely to be slow, at best. To highlight that point, dividend growth over the past decade was only around 2% a year.

2. Dow's dividend is stuck in neutral

Dow, the company, not to be confused with Dow Jones, the index, is a chemical manufacturer. Chemicals fall into the downstream segment of the energy sector. The energy sector experiences volatility due to the commodity nature of oil and natural gas. Many chemicals are commodities, too.

So, companies like Dow have to deal with volatile input prices and volatile prices for the products they produce and sell. That's a tough backdrop for a dividend-paying company to navigate since revenue and earnings can swing materially from year to year.