(Bloomberg) -- Altice USA Inc. raised its bid for Cogeco Inc. and Cogeco Communications Inc. to $8.4 billion, but the offer was quickly turned down by the Canadian cable firm’s controlling shareholder.

“We are not interested in selling our shares,” Louis Audet, president of Gestion Audem Inc., said in a statement. Gestion is a private holding company that has 69% of Cogeco’s voting rights.

Altice’s revised offer Sunday included C$900 million ($682 million) to the Audet family for their multiple classes of voting shares of both companies, as well as C$123 per share for the remaining Cogeco subordinate voting shares and C$150 per share for those of Cogeco Communications.

Dexter Goei, chief executive officer of Altice, said the offer incorporated feedback from discussions with some shareholders. Goei asked the boards to consider the bid and “engage with us to discuss our proposal.”

Altice first announced an unsolicited offer worth about $7.8 billion on Sept. 2. Its proposal would see Altice obtain the cable company’s U.S. assets, Atlantic Broadband, and sell the rest to Toronto-based Rogers Communications Inc.

Quebec Play

“This revised offer provides significant additional value for all shareholders and upholds our commitment to C$3 billion worth of investments over the next five years in Quebec, including maintaining the Cogeco brand and Cogeco’s headquarters in Quebec,” Rogers Communications Inc. Chief Executive Officer Joe Natale said in an emailed statement Sunday.

Rogers’ pledge to keep Cogeco’s Quebec presence is likely aimed at heading off objections from the nationalist provincial government.

“Members of the Audet family unanimously reject this further proposal,” Audet said in his statement on Sunday. “Since this is apparently not registering with Rogers and Altice, we repeat today that this is not a negotiating strategy, but a definitive refusal.”

Gestion Audem holds 69% of the voting rights at public holding company Cogeco Inc., while Rogers has control over 13% of the votes. For Cogeco Communications, Gestion holds 83% of the votes and Rogers has 6%.

Rogers has said its pledge to spend C$3 billion in the province over the next five years would help ensure 5,000 jobs for the combined Rogers and Cogeco entity.

Shares of Cogeco Inc. have climbed 7.4% since the deal was announced, while Cogeco Communications has gained 4.2%.

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