The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “How do you stay optimistic when your company is struggling?” is written by Phil Schraeder, president and chief operating officer of GumGum.

When you’re part of a company that’s growing rapidly, obstacles and challenges come up all of the time. That’s just a part of life at organizations that innovate and take risks.

The way we see it at GumGum, the Santa Monica-based computer vision startup where I work, if you’re not stumbling at least occasionally, you’re probably not doing it right. But sometimes a “fail”-of a project, a prototype, a product, or a relationship-leaves team members feeling demoralized.

Which, of course, is counterproductive; the goal is to learn from stumbles and move past them.

What’s the best way to do that? Here’s how I see it:

Don’t forget to celebrate small victories and small wins
It’s easy for management to only call attention to big, obvious, company-wide successes-like a great quarter or a great year. Someone in sales or operations or PR generates some nice slides with impressive stats that get shown off at the occasional “all-hands” meeting, and then everybody goes back to their desks thinking, “So I guess we’re doing okay?”

See also: What Laying Off Employees Reminded Me About the Importance of Trust

You want to do more than that-you need to do more than that. Consistently acknowledging accomplishments that may be minor in the grand scheme of things, but are critical to individual projects and groups, helps team members to feel motivated and empowered. And acknowledging these successes in front of everyone helps buffer and contextualize the inevitable “fails.”

Avoid constant “fire drills” and a nonstop crisis mentality
I’ve been part of organizations in the past, and I have friends and colleagues who are currently part of organizations, where everything is a fire drill. Everything is a problem and everything is urgent because the corporate culture is fundamentally reactionary. It’s about yelling, “Fire!” and attempting to motivate people through fear.

That might work in the short term, but ultimately, it wears everyone down and creates confusion about when something really needs to be escalated. Fire-drill culture also creates an atmosphere of struggle and constant near-failure, which leaves team members feeling like they just can’t catch a break.

Is it possible to be positive about negatives? I say yes, absolutely. As a manager, when you create a positive environment and you’re a partner in the collaborative process of solving a problem together, your team members are much more likely to rally.