10 Best Live TV Streaming Services for Cord Cutters in 2023

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In this article, we’ll discuss the 10 best live-streaming services for cord-cutters in 2023. If you want to skip the streaming industry analysis and recent trends, then go directly to the 5 Best Live TV Streaming Services for Cord Cutters in 2023

The evolution of television distribution technology has been remarkable over time, progressing from the antenna to cable, then to satellite, and most recently, to streaming.

Cord cutting is experiencing accelerated growth, with the number of Americans subscribing to cable TV reaching its lowest point since the early 1990s. However, the second quarter of 2023 has proven to be challenging for live TV streaming companies, as reported by the Leichtman Research Group, revealing that over 1.727 million Americans terminated their live TV subscriptions within just three months.

As of 2023, there are several top of the line live TV streaming services for cord-cutters, including Hulu + Live TV, Alphabet Inc (NASDAQ:GOOGL)'s YouTube TV, Sling TV, FuboTV Inc (NYSE:FUBO) and Philo. Furthermore, the rise in popularity of free streaming platforms like Tubi, Pluto TV, and The Roku Channel reflects the increasing preference among cord-cutters for more affordable entertainment alternatives. 

The transition to streaming is occurring rapidly, with recent data from a Deloitte survey indicating that the average American is already subscribing to four video streaming services. Additionally, in 2020, nearly 7 million American households, marking a record high, are estimated to have discontinued their traditional pay-TV subscriptions.

However, although live TV streaming has a huge advantage over traditional TV, its not just cable TV companies experiencing customer losses; even live TV streaming services like Hulu, FuboTV Inc (NYSE:FUBO), and Sling TV have reported a decline in subscribers. This shift coincides with an increasing number of cord-cutters transitioning to on-demand-only services, opting not to watch shows in real-time.

According to the latest findings from the Leichtman Research Group, Alphabet Inc (NASDAQ:GOOGL)'s YouTube TV was the sole live TV service to exhibit growth, adding approximately 200,000 subscribers in the second quarter of 2023. This boost can be attributed to YouTube TV's recent acquisition of NFL Sunday Ticket, which has proven to be a significant draw for new subscribers. Furthermore, Alphabet Inc (NASDAQ:GOOGL)'s YouTube TV has launched an extensive advertising campaign centered around NFL Sunday Ticket, likely contributing to its ability to attract fresh subscribers.