Betting on Tom Brady, NASCAR, MLB media rights: Sports Report
With the Philadelphia Eagles winning the Super Bowl and the NFL now officially between seasons, the rest of the sports world is coming back into focus. This week on Yahoo Finance Sports Report, host Joe Pompliano takes a look at some of this week’s biggest headlines in the sports business world that you and your portfolio need to know. SAQUON BARKLEY’S NFL POSTSEASON BONUSES Following the Philadelphia Eagles NFL championship win, team superstar Saquon Barkley earned $1.5M in total bonuses for his postseason success. The massive payout breaks down into the following earnings:$250,000 - Contractual bonus$250,000 - Winning the NFC Championship$250,000 - Totalling 1,500 rushing and receiving yards in regular season$250,000 - Totalling 2,000 rushing and receiving yards in regular season$500,000 - Named first team All-Pro Barkley’s contract structure also stipulates that the total amount of money he earned in bonus incentives for 2024 is added as a salary escalator for his 2025 base salary. MLB MEDIA RIGHTS FUTURE Pompliano takes a look at The Athletic’s report that the MLB could walk away from ESPN if the network exits their media rights deal. ESPN is currently set to broadcast its 36th season of Sunday Night Football in the upcoming 2025 MLB season, but they could opt out of the $550M annual deal in 2026, 2027, and 2028. In 2028 the MLB’s media rights deals with Turner and Fox (FOX) are also set to end, which could lead to the baseball league heading towards creating a bigger national TV package.NASCAR’S DAYTONA 500 SHIFTS INTO GEARNASCAR’s 67th Daytona 500 takes place this Sunday at Daytona International Speedway. The 500-mile race marks the start of NASCAR’s new 7-year, $7.7B media rights package with Fox Sports, NBC, TNT Sports and Amazon (AMZN). It will be interesting to see where audience viewership lands in 2025 with these new deals in place. Last year’s race only averaged 5.96m viewers, a second-lowest viewership figure of all time for the race. Plus, Pompliano takes a look at Fox’s $375M investment in Tom Brady as a NFL broadcaster and breaks down whether or not the massive contract is a good deal. Association of National Advertisers Group Executive Vice President Nick Primola also stops by the show to talk with Pompliano about this year’s advertisements from the big game and how airing these pricy commercials impacts brands following the NFL championship. Yahoo Finance Sports Report with Joe Pompliano, a vodcast brought to you by Yahoo Finance and Yahoo Sports, looks beyond the latest sports business headlines, analyzes all the need-to-know news - the teams, trades, and billion dollar deals - so you and your portfolio will win BIG. Yahoo Finance Sports Report is developed and produced by Lauren Pokedoff.
