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Hasbro CEO on how the toymaker will battle tariff costs

With US President Donald Trump setting off a trade war with Mexico, Canada, and China, Hasbro CEO Chris Cocks is focused on how the new tariffs will impact production costs and how those costs could be passed on to consumers. On an episode of Opening Bid with Yahoo Finance Executive Editor Brian Sozzi, Cocks emphasized the company’s commitment to keeping prices low, saying, "Our preference would be that we minimize tariffs wherever possible because we're very focused on affordability." To offset rising costs, Hasbro (HAS) will work with suppliers, consolidate vendors, and optimize product design without compromising quality. However, Cocks acknowledged that with tariffs as high as 20% or more, some added costs are unavoidable. For full episodes of Opening Bid, listen on your favorite podcast platform or watch on our website. This post was written by Rachael Lewis-Krisky, producer for Opening Bid.