On Holding co-CEOs credit 'brand awareness' for Q4 success
On Holding's (ONON) fourth quarter performance exceeded expectations, with strong sales and gross margins. The Swiss-based athletic apparel company's shares surged 7% on the earnings report's release, the biggest intraday increase since November 2024. On Holding co-CEO Marc Maurer and On Holding co-CEO and CFO Martin Hoffmann join Wealth host Madison Mills to share insights on the brand's growth and strategy moving forward. Hoffmann explains the key drivers behind On's projected 27% net sales growth in 2025, emphasizing the importance of having "elevated the brand" to reach "brand awareness all around the world," which will play a key role in reaching 2025 sales goals. "We doubled brand awareness in nearly every geography that we are in," Hoffman adds. Maurer highlights the brand's strength even in the face of tariffs, stating, "If the industry is impacted [by tariffs], we think On could even be a winner in this space because of how we are positioned as a brand," emphasizing the strength of On's innovative products, which allow the company to maintain a competitive edge. To watch more expert insights and analysis on the latest market action, check out more Wealth here. This post was written by Josh Lynch
