Count Wendy’s (WEN) as the latest fast-food restaurant to respond to Obamacare with a reduction in worker hours. Following some other chains that have made headlines recently, a Wendy’s franchise owner in Omaha, Neb., told about 100 workers in the area that their hours would be cut in anticipation of mandates in the Affordable Care Act (ACA).
According to a local TV station, the store said that employees in non-management positions will have their hours reduced to 28 a week. A spokesman blamed the cuts on the new law that, beginning in 2014, will require employers to offer health coverage to employees who log at least 30 hours a week, or pay a penalty starting at $2,000 per worker. The Wendy’s spokesman said, as a small-business owner, he can't afford to stay in operation and pay for everyone's health insurance. Under the law, any company that has more than 50 full-time workers falls under the new health insurance mandate.
According to a report from an Oklahoma station on Monday, a Taco Bell (YUM) in Guthrie, Okla., adopted a similar policy.
And in October, Darden Restaurants (DRI), which owns Olive Garden and Red Lobster, said it has stopped offering full-time schedules to many hourly workers in at least a few of its restaurants in an “experiment aimed at keeping down the cost of health care reform.” Soon after the company said it would back off somewhat from its plan, presumably and at least in part because of the negative reaction following the announcement.
Higher prices to come?
According to a recent survey from consulting company Mercer, 51% of employers who do not currently provide health coverage to employees working 30 or more hours a week indicated they’d change their workforce strategy so fewer workers will be eligible.
More important for consumers is that many companies are likely to pass on to them the higher health-care costs associated with Obamacare. “Ultimately, consumers may see higher prices for some goods and services,” says Tracy Watts, national health care reform leader at Mercer.
Restaurant chains tend to be fairly low-margin businesses. “They can’t really absorb the change without either taking costs out of their operations somewhere or passing costs onto consumers," says Helen Friedman, director of workforce analytics and planning practice at Towers Watson, a consulting firm. "You just don’t have a lot of options.”
And company analysts are assuming costs will rise and thus are baking those expectations into their forecasting models. “I do expect to see overall health care costs go up for most quick-service restaurants, even though they’re looking for ways to offset the costs,” says RJ Hottovy, a Morningstar analyst who covers several casual dining chains, including McDonald’s (MCD), Darden and Yum Brands (YUM).