Why Your Grandmother’s Portfolio Is Beating the Pros’

Your grandmother’s stock portfolio, if she has one, is probably beating most slick hedge funds with a cane this year.

Credit AP
Credit AP

A scan of the stocks leading the rally to new index highs in 2013 reveals a pantry full of household-name, blue-chips of the sort that might have entered a conservative investment account 30 or more years ago.

Shares of Campbell Soup Co. (CPB), Clorox Inc. (CLX), General Mills Inc. (GIS), Johnson & Johnson Inc. (JNJ), Kimberly-Clark Corp. (KMB), McCormick Co. (MKC), Walt Disney Co. (DIS) and Verizon Communications Inc. (VZ) have all gained between 15% and 30% so far this year, not counting dividends, compared to the 9% climb in the Standard & Poor’s 500 index.

The relentless rise in these traditional “account-opener” stocks stretched far enough that some fast-money performance chasers seem to have crowded in, based on the way they acted in Wednesday’s mild market selloff. Most of the above stocks fell more than the S&P 500’s 1.05% drop, despite their normally defensive, less-volatile nature, perhaps as late-arriving traders were shaken out.

Slow and steady wins the race

When boring, steady, widely followed mega-cap consumer stocks lead the market, professional investors have a hard time earning their fees. Mutual funds and, especially, private hedge funds rarely own a full complement of such widow-and-orphan names, instead working to gain an edge in more obscure or faster-moving stocks with more intricate links with the economic cycle and short-term profit trends. Hedge funds as a group managed about a 3% gain in the first quarter, based on early reports from fund trackers.

Besides offering an always-welcome excuse to salute grandmotherly wisdom, the dramatic outperformance of this sort of stock tells us plenty about investor attitudes and the forces driving the so-far sturdy index rally -- in some respects challenging the standard view.

The story of the market’s upbeat start to 2013 is usually a weave of three plotlines: A receding of macro-meltdown fears due to central banks’ easy-money aggression, better evidence of economic revival and a return of long-wary investors to the stock market.

Well, sort of, but not exactly.

There is no doubt that central banks’ asset-buying offensive with conjured cash has calmed markets and smothered asset-price volatility, emboldening professional investors to lengthen their investment time horizons in search of better returns. Many observers categorically insist that it is nothing but the Federal Reserve’s regular monthly money injections more or less directly supporting stocks.