Rod Gilmour Feature writer Rod Gilmour writes the My First Boss and Behind the Brand series for Yahoo Finance. He has written for every UK national newspaper across news and sport. Most Recent The boss who has found ‘nature’s answer to plastic’ Insiya Jafferjee founded Shellworks in 2019, a London start-up developing compostable, petroleum-free packaging. A £10k wine budget for looking after the children? How I became a divorce lawyer for the wealthy Kelly Edwards runs a family law firm specialising in divorces for high net worth individuals. The life lesson behind a 335-year-old funeral business? 'Never sleep on an argument' CPJ Field is the oldest independent funeral director in the UK, with the family enterprise enlisted to make its first coffin in 1690. How 'Netflix and Spotify for textbooks' aims to become a European edtech success story Perlego offers learners more than 1 million educational ebooks and has raised £56m since launching in 2017. Meet the company that finds 'must-haves' to make everyday life easier Must Have Ideas' co-founders started with £3,000 in 2018 and the homeware product specialist firm is now aiming towards a £100m business. 'Why we set up a sustainable mobile operator to save people money' Honest Mobile's co-founders launched their UK network to challenge confusing contracts, annual price hikes and poor coverage. How the world’s only patented plantable pencil has sold millions Billed as the world’s only patented plantable pencil, SproutWorld has sold over 75 million products. 'People hung up on us in our goal to become the Dyson of ice baths' Brass Monkey was launched in 2021 and is now an ice bath leader in the UK with an anticipated turnover of £7 million. 'I need to be out with customers and frontline colleagues for Benenden Health to grow' As a former rugby union player, Tom Woolgrove, CEO of Benenden Health, says that leadership 'is a contact sport in many ways'. Swiss Butter rise down to secret steak sauce and Lebanese resilience, says CEO Viral restaurant brand Swiss Butter is aiming for 100 locations within five years under CEO and founder Eddy Massaad. 'People said it was impossible but our Holy Moly dips are now selling millions' Chilled dips brand Holy Moly was co-founded by childhood friends who are aiming for multi-million pound sales. 'I was down to my last £1,000 before my lead generation platform grew substantially' Besnik Vrellaku has learned the art of the trade since he was 15 and is now fronting British lead generation platform Salesflow.io. 'Our sleep powder is designed for athletes but made for everyone' Olympic sailor Ben Ainslie and his wife Georgie launched their brand to aid rest and recovery. 'I've seen how weight loss can be life-changing for patients' Napala Pratini is CEO and co-founder of Habitual, a digital healthcare company helping people with weight loss and habit change. 'We put our life savings into Crimpit — our viral toastie tool is loved by millions' Crimpit's co-founders both put life savings of around £25,000 into the business which immediately took off online. 'My £20m juice business started in mum's kitchen with an eBay blender' Daily Dose founder George Hughes-Davies started making juices in his mum's kitchen after leaving university, using a blender bought on eBay. ‘We send flowers when a pet dies – it’s the right thing to do as an insurer’ Jean-Philippe Doumeng says it’s 'quite surprising' how many customers are touched by the flowers sent out when a pet dies. 'Studying chemistry helped me sell millions of oat milk bottles' Chemistry graduate Carl Hopwood is founder of Oato, the only fresh oat milk in UK supermarkets. 'There is rot in the ad agency world - we need to pay creatives for ideas' CEO Jon Williams says The Liberty Guild is a beacon of hope in an otherwise drab agency landscape. CEO Says: Jon Williams, The Liberty Guild founder CEO Jon Williams says The Liberty Guild is a "beacon of hope in an otherwise drab agency landscape." Williams discusses how he is redefining the industry for its talent and evolving the freelance landscape, along with his leadership approach in the business. Read the full interview here