It's not all about Amazon: Local businesses gear up for Small Business Saturday
’Tis the season for holiday shopping, and while it may be tempting to score doorbuster deals at a big-box retailer for Black Friday, Small Business Saturday encourages shoppers to save a portion of their holiday spending for local businesses and support their community retailers. Now in its ninth year, Small Business Saturday was created by American Express (AXP) in 2010 to support struggling business owners after the 2008 recession. According to Amex, this #shopsmall movement has resulted in a total of $85 billion spent over the past eight years at independent retailers and restaurants across the country.