TaylorMade Golf Company has partnered with Tiger Woods to release a new line of apparel and accessories called "Sun Day Red." Brad Smith speaks with TaylorMade Golf CEO David Abeles about the company's collaboration with the golf icon.

Abeles emphasizes Woods' involvement in the line, explaining that "from day one, we worked on every element of this brand...Tiger's insights into product detail and design was critically important to us."

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This post was written by Melanie Riehl