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Netflix (NFLX) will report fourth quarter fiscal earnings on Tuesday, January 21. So what will be some of the biggest drivers that investors will be eyeing from the streaming platform? TD Cowen managing director and senior equity research analyst John Blackledge joins Market Domination to discuss investor expectations for the report.
Blackledge observes that Netflix is "inching their way in" to live streaming sports, noting that "Generally, live events is kind of a next leg of the stool for content." He points out that the Mike Tyson-Jake Paul fight "capped off a really great year" for the streaming giant, followed by their expansion into live sports entertainment with WWE Monday Night Raw streaming in 2025.
Bloomberg Intelligence Senior Media Analyst Geetha Ranganathan also told Yahoo Finance earlier today that "sports is dominating the narrative" for Netflix.
As the UFC evaluates potential partners for their next broadcasting deal, with the company seeking a billion dollars for the media rights, Blackledge says "I think [Netflix] is looking at everything." He projects that the company will grow its ad tier membership to 44 million by the end of 2025, generating $3.2 billion in advertising revenue, suggesting the streaming giant is "just scratching the surface for their entering into sports entertainment and rights not just in the US but around the world."
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Regarding pricing strategy, Blackledge tells Josh Lipton and Alexandra Canal there is an "expectation" of another price increase in 2025, citing the current "low" "entry point" in various markets.
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This post was written by Angel Smith